Advertiser Tracking

Parent Category: Analytics

Advertiser tracking is in-market research that monitors a brand's performance including brand and advertising awareness, product trial and usage, and attitudes about the brand versus their competition.


We have discovered 1,015,669 live websites that use Advertiser Tracking.

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Advertiser Tracking usage statistics

Total sites that use Advertiser Tracking1,015,669 websites
Percentage of website that use category1.73%
Number of technologies in Advertiser Tracking category19
Category leader Google AdWords Conversion
Fastest Growing Technology Google AdWords Conversion
Most Popular in Country United States

Alternative Names

  • Ad Tracking

Subcategories



    Website Distribution by Country

    Number of websites using Advertiser Tracking
    United States464,003 websites


    Germany39,870 websites
    France38,707 websites
    Brazil36,292 websites
    Japan35,745 websites
    GB33,311 websites
    Poland25,721 websites
    Netherlands22,290 websites
    Italy19,682 websites
    Canada18,299 websites

    Website Distribution by TLD

    Number of websites using Advertiser Tracking
    .com498,294 websites
    .com.br38,729 websites
    .co.uk28,380 websites
    .org26,725 websites
    .net26,393 websites
    .de22,463 websites
    .pl21,376 websites
    .com.au19,548 websites
    .nl19,261 websites
    .fr16,924 websites

    Top Technologies

    Leading technologies in the Advertiser Tracking category (out of 19 total).
    TechnologyWebsitesMarket ShareRecent changes
    Google AdWords Conversion912,023 89.80% +507,947
    comScore90,226 8.88% -3,689
    TVSquared20,074 1.98% +308
    Bombora3,331 0.33% +90
    Nielsen3,097 0.30% -92
    innovid2,971 0.29% +40
    AnyTrack2,302 0.23% +51
    Navegg2,261 0.22% -77
    Wicked Reports1,538 0.15% +31
    FouAnalytics1,533 0.15% -151
    Moat1,004 less than 0.1% -48
    Veritonic564 less than 0.1% +515
    Performax547 less than 0.1% -733
    ListHub500 less than 0.1% +4
    Blockthrough297 less than 0.1% -6
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    comScore Google AdWords Conversion62
    TVSquared Google AdWords Conversion54
    Google AdWords Conversion TVSquared24
    Google AdWords Conversion comScore21
    comScore Moat18
    TVSquared comScore15

    Websites utilizing Advertiser Tracking

    Top websites that use Advertiser Tracking
    DomainCountryRankContacts
    hugedomains.com United States14
    nytimes.com United States77
    finance.yahoo.com United States102
    namecheap.com United States112
    soundcloud.com United States205
    forbes.com United States291
    See full domain list