Advertising

Online advertising or web advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.


We have discovered 10,915,275 live websites that use Advertising.

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Advertising usage statistics

Total sites that use Advertising10,915,275 websites
Percentage of website that use category18.82%
Number of technologies in Advertising category500
Category leader Google AdSense
Fastest Growing Technology DoubleClick Floodlight
Most Popular in Country United States



Website Distribution by Country

Number of websites using Advertising
United States4,977,057 websites


Germany767,115 websites
Japan582,283 websites
Canada435,873 websites
GB378,456 websites
France343,003 websites
Russia335,555 websites
Netherlands247,737 websites
Italy217,930 websites
Brazil189,337 websites

Website Distribution by TLD

Number of websites using Advertising
.com5,482,859 websites
.org457,064 websites
.net351,790 websites
.de321,694 websites
.co.uk288,115 websites
.ru272,828 websites
.nl221,966 websites
.it195,766 websites
.com.br194,193 websites
.jp173,627 websites

Top Technologies

Leading technologies in the Advertising category (out of 500 total).
TechnologyWebsitesMarket ShareRecent changes
Google AdSense7,782,081 71.30% +41,824
Google Ads7,117,479 65.21% +47,604
DoubleClick Floodlight6,984,125 63.98% +52,510
Facebook Pixel2,117,419 19.40% +11,221
AdBlock1,849,831 16.95% -12,653
Google Remarketing Tag1,066,997 9.78% -16,234
Pinterest for Business402,104 3.68% +1,103
Linkedin Ads327,341 3.00% -938
Bing Universal Event Tracking324,186 2.97% +2,147
LinkedIn Insight Tag319,679 2.93% +3,162
Twitter Ads186,249 1.71% -1,310
Google Publisher Tag150,771 1.38% -976
VK Pixel132,359 1.21% -816
DoubleClick Ad Exchange (AdX)125,253 1.15% -2,305
DoubleClick for Publishers (DFP)120,040 1.10% +897
See full technology list

Top technology switches

Number of websites that recently switched technologies within category

FromToWebsite Count
Facebook Pixel DoubleClick Floodlight1,154
Facebook Pixel Google Ads1,130
Facebook Pixel Google AdSense1,103
popIn Taboola821
Google Ads Facebook Pixel509
Google AdSense Facebook Pixel506

Websites utilizing Advertising

Top websites that use Advertising
DomainCountryRankContacts
wordpress.org United States4
twitter.com United States7
instagram.com United States9
developers.google.com United States11
hugedomains.com United States14
cloudflare.com United States27
See full domain list