Analytics
List of technologies in Analytics category| Technology | Websites | Market Penetration | Recent changes |
|---|---|---|---|
 Google Analytics | 15,496,711 | 75.85% | -63,159 |
 Global Site Tag | 7,738,650 | 37.88% | +39,930 |
 Facebook Pixel | 2,659,112 | 13.01% | +3,174 |
| Google Analytics Enhanced eCommerce | 1,948,047 | 9.53% | -78,485 |
 Facebook Conversion Tracking | 1,625,504 | 7.96% | -7,153 |
 Yandex.Metrika | 1,196,847 | 5.86% | -2,123 |
| 1,144,494 | 5.60% | +28,449 | |
 MonsterInsights | 926,263 | 4.53% | +1,373 |
| 657,152 | 3.22% | +93 | |
 Baidu Analytics | 621,436 | 3.04% | -5,539 |
 Matomo | 616,283 | 3.02% | +7,161 |
 Hotjar | 518,840 | 2.54% | +359 |
| Remarketing and Advertising Reporting Features | 443,238 | 2.17% | -9,567 |
 New Relic | 416,195 | 2.04% | -5,093 |
 LinkedIn Insight Tag | 348,735 | 1.71% | +6,939 |
| Google AdWords Conversion | 344,283 | 1.69% | -1,552,211 |
 Optimizely | 321,305 | 1.57% | -1,503 |
 Liveinternet | 319,118 | 1.56% | -1,948 |
 Yadro Counter | 313,685 | 1.54% | -1,812 |
 Microsoft Clarity | 301,871 | 1.48% | +21,488 |