Audience Measurement

Parent Category: Analytics

No Category Description



We have discovered 19,462,309 live website that are using Audience Measurement.

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Audience Measurement usage statistics

Total sites that use Audience Measurement 19,462,309 websites
Percentage of website that use category 19.65%
Number if technologies in Audience Measurement 41

Category leader Google Analytics
Fastest Growing Technology Klaviyo
Most Popular in Country United States of America

Websites utilizing Audience Measurement

Top websites that use Audience Measurement

Domain Country Rank Contacts
www.youtube.com United States of America 6
developers.google.com United States of America 11
hugedomains.com United States of America 14
www.hugedomains.com United States of America 14
www.workplace.com Ireland 15
www.cloudflare.com United States of America 27
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Top Technologies

Top ten technologogies in Audience Measurement category

Technology Websites Market Share Recent changes
Google Analytics 17,451,883 89.67% -28,918
Yandex.Metrika 1,504,636 7.73% -3,550
Snowplow 765,029 3.93% -796
Matomo 670,347 3.44% -160
Hotjar 319,642 1.64% +156
Cloudflare Insights 267,571 1.37% -154

Top technology switches

Number of websites that switched technologies within category in the past 3 months

From To Website Count
Google Analytics Matomo 403
Google Analytics Cloudflare Insights 219
Matomo Google Analytics 171
Google Analytics Hotjar 147
Google Analytics Yandex.Metrika 129
Cloudflare Insights Google Analytics 128

Geographical Distribution

Category usage distribution by websites across the globe.