Audience Measurement

Parent Category: Analytics

Audience Measurement solutions measures Internet and digital media audiences.

We have discovered 19,508,668 live Websites that use Audience Measurement.

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Audience Measurement usage statistics

Total sites that use Audience Measurement 19,508,668 websites
Percentage of website that use category 18.88%
Number if technologies in Audience Measurement 41

Category leader Google Analytics
Fastest Growing Technology Matomo
Most Popular in Country United States of America

Websites utilizing Audience Measurement

Top websites that use Audience Measurement

Domain Country Rank Contacts United States of America 6 United States of America 7 United States of America 11 United States of America 14 United States of America 14 United States of America 15
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Flat price per the report, subscription is not required.

Top Technologies

Top ten technologogies in Audience Measurement category

Technology Websites Market Share Recent changes
Google Analytics 17,484,212 89.62% -228,415
Yandex.Metrika 1,504,073 7.71% -23,349
Snowplow 762,485 3.91% -10,552
Matomo 701,065 3.59% +20,718
Hotjar 324,982 1.67% +1,372
Cloudflare Insights 269,251 1.38% -2,257

Top technology switches

Number of websites that switched technologies within category in the past 3 months

From To Website Count
Google Analytics Matomo 1314
Google Analytics Cloudflare Insights 761
Matomo Google Analytics 731
Google Analytics Yandex.Metrika 604
Yandex.Metrika Google Analytics 575
Hotjar Google Analytics 568

Geographical Distribution

Category usage distribution by websites across the globe.