Audience Measurement

Parent Category: Analytics

Audience Measurement solutions measures Internet and digital media audiences.



We have discovered 19,153,354 live Websites that use Audience Measurement.

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Audience Measurement usage statistics

Total sites that use Audience Measurement19,153,354 websites
Percentage of website that use category20.08%
Number if technologies in Audience Measurement category46

Category leader Google Analytics
Fastest Growing Technology Google Analytics
Most Popular in Country US

Top Technologies

Top 6 technologies in Audience Measurement category.

TechnologyWebsitesMarket ShareRecent changes
Google Analytics17,248,44590.05%+737,861
Yandex.Metrika1,409,7287.36%+51,843
Snowplow713,6923.73%-4,816
Hotjar663,3983.46%+354,770
Matomo589,7543.08%+3,393
Cloudflare Insights287,2621.50%+11,930
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Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Google Analytics Matomo3,471
Google Analytics Cloudflare Insights1,426
Google Analytics Hotjar775
Hotjar Google Analytics763
Matomo Google Analytics700
Google Analytics Yandex.Metrika630

Websites utilizing Audience Measurement

Top websites that use Audience Measurement

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Flat price per the report, subscription is not required.

Geographical Distribution

Category usage distribution by websites across the globe.