Buy now pay later

Parent Category: Payment

Buy now, pay later is an installment plan money-lending approach which often involves four equal instalments spread out over a period of six weeks.


We have discovered 53,650 live Websites that use Buy now pay later.

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Buy now pay later usage statistics

Total sites that use Buy now pay later53,650 websites
Percentage of website that use category<0.1%
Number if technologies in Buy now pay later category38
Category leader Afterpay
Fastest Growing Technology Sezzle
Most Popular in Country CA

Alternative Names

  • BNPL

Top Technologies

Top 6 technologies in Buy now pay later category.

TechnologyWebsitesMarket ShareRecent changes
Afterpay33,40362.26%-541
affirm6,01611.21%+110
Sezzle4,1727.78%+1,114
LayBuy2,2944.28%+13
Aplazame1,7673.29%-43
SeQura1,2112.26%+12
See full technology list

Top technology switches

Number of we bsites that switched technologies within category in the past 3 months

FromToWebsite Count
Afterpay Sezzle15
SeQura Aplazame6
Sezzle Afterpay4
LayBuy Afterpay4
Sezzle ZestMoney3
Afterpay LayBuy3

Websites utilizing Buy now pay later

Top websites that use Buy now pay later

DomainCountryRankContacts
www.ulta.com US809
www.houzz.com US1,211
www.afterpay.com AU2,719
fancy.com CA3,818
www.knoxlabs.com US4,893
www.lowes.com US6,125
See full domain list
Flat price per the report, subscription is not required.

Geographical Distribution

Category usage distribution by websites across the globe.