Buy now pay later

Parent Category: Payment

Buy now, pay later is an installment plan money-lending approach which often involves four equal instalments spread out over a period of six weeks.


We have discovered 76,567 live websites that use Buy now pay later.

Download website list

Buy now pay later usage statistics

Total sites that use Buy now pay later76,567 websites
Percentage of website that use category<0.1%
Number of technologies in Buy now pay later category51
Category leader Afterpay
Fastest Growing Technology Tabby
Most Popular in Country United States

Alternative Names

  • BNPL



Top Technologies

Top 6 technologies in Buy now pay later category (out of 51 total).
TechnologyWebsitesMarket ShareRecent changes
Afterpay38,379 50.12% -612
Sezzle10,231 13.36% -207
Klarna Checkout6,461 8.44% +86
affirm6,383 8.34% +86
LayBuy2,278 2.98% -24
Tabby2,238 2.92% +131
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
LayBuy Afterpay2
Atome hoolah2
aplazo KueskiPay2
Afterpay Klarna Checkout2
Afterpay Sezzle2
Aplazame SeQura2

Buy now pay later usage distribution by website rank

The correlation between utilization of Buy now pay later technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Buy now pay later

Top websites that use Buy now pay later
DomainCountryRankContacts
store.google.com United States279
www.houzz.com United States1,211
www.lenovo.com Malaysia1,598
www.airbnb.com United States2,006
www.ikea.com Netherlands2,396
www.afterpay.com United States2,719
See full domain list