Demand Side Platform

Parent Category: Advertising

A demand-side platform is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface


We have discovered 61,769 live websites that use Demand Side Platform.

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Demand Side Platform usage statistics

Total sites that use Demand Side Platform61,769 websites
Percentage of website that use category<0.1%
Number of technologies in Demand Side Platform category10
Category leader Zemanta
Fastest Growing Technology MediaGo
Most Popular in Country Japan

Alternative Names

  • DSP



Top Technologies

Top 6 technologies in Demand Side Platform category (out of 10 total).
TechnologyWebsitesMarket ShareRecent changes
Zemanta22,374 36.22% -5,936
MicroAd20,685 33.49% -11
Logicad13,300 21.53% -35
MediaMath8,210 13.29% -344
JuicyAds4,065 6.58% -51
i-mobile2,397 3.88% +3
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Logicad i-mobile1
MicroAd i-mobile1

Demand Side Platform usage distribution by website rank

The correlation between utilization of Demand Side Platform technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Demand Side Platform

Top websites that use Demand Side Platform
DomainCountryRankContacts
blog.licess.com Singapore468
www.domain.com United States1,175
www.vice.com United States1,749
www.nutrisystem.com United States1,828
home.neustar United States2,164
blog.goo.ne.jp Japan2,188
See full domain list