Marketing Analytics

Parent Category: Marketing

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.



We have discovered 1,131,519 live Websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics1,131,519 websites
Percentage of website that use category1.21%
Number of technologies in Marketing Analytics category54

Category leader Hotjar
Fastest Growing Technology Hotjar
Most Popular in Country United States

Top Technologies

Top 6 technologies in Marketing Analytics category (out of 54 total).

TechnologyWebsitesMarket ShareRecent changes
Hotjar600,90253.11%+294,645
HubSpot Analytics148,74113.15%+2,552
Pardot82,2567.27%+13,943
Crazy Egg80,2457.09%+34,601
Salesforce Marketing Cloud74,5346.59%+16,053
SumoMe49,7294.39%+1,599
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Hotjar HubSpot Analytics88
Crazy Egg Hotjar67
HubSpot Analytics Hotjar61
Hotjar Crazy Egg45
Hotjar Elevar25
Chartbeat Hotjar24

Marketing Analytics usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics

DomainCountryRankContacts
www.youtube.com United States6
paypal.com United States65
vimeo.com United States67
wordpress.com United States68
amazon.com United States84
adobe.com United States88
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