Marketing Analytics

Parent Category: Marketing

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.



We have discovered 1,097,966 live websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics1,097,966 websites
Percentage of website that use category1.64%
Number of technologies in Marketing Analytics category108

Category leader Hotjar
Fastest Growing Technology Campaign Monitor
Most Popular in Country United States

Top Technologies

Top 6 technologies in Marketing Analytics category (out of 108 total).
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Crazy Egg Hotjar106
Hotjar HubSpot Analytics83
Hotjar Crazy Egg41
HubSpot Analytics Hotjar36
Parse.ly Chartbeat31
Salesforce Marketing Cloud HubSpot Analytics19

Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics
DomainCountryRankContacts
twitter.com United States7
linkedin.com United States19
cloudflare.com United States27
paypal.com United States65
vimeo.com United States67
nytimes.com United States77
See full domain list