Marketing Analytics

Parent Category: Marketing

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.

We have discovered 1,114,093 live Websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics1,114,093 websites
Percentage of website that use category1.29%
Number of technologies in Marketing Analytics category97

Category leader Hotjar
Fastest Growing Technology Adobe Analytics
Most Popular in Country United States

Top Technologies

Top 6 technologies in Marketing Analytics category (out of 97 total).

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Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Hotjar Crazy Egg89
Hotjar HubSpot Analytics82
Crazy Egg Hotjar53
HubSpot Analytics Hotjar39
Hotjar Marketo30
Hotjar Segment27

Marketing Analytics usage distribution by website popularity

Geographical Distribution

Category usage distribution by websites across the globe.

Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics

DomainCountryRankContacts United States7 United States19 United States27 United States65 United States65 United States67
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