Marketing Analytics

Parent Category: Marketing

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.


We have discovered 1,114,093 live Websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics1,114,093 websites
Percentage of website that use category1.29%
Number of technologies in Marketing Analytics category97
Category leader Hotjar
Fastest Growing Technology Adobe Analytics
Most Popular in Country United States



Top Technologies

Top 6 technologies in Marketing Analytics category (out of 97 total).

TechnologyWebsitesMarket ShareRecent changes
Hotjar533,739 47.91% -8,871
HubSpot Analytics147,809 13.27% +1,314
Salesforce Marketing Cloud103,957 9.33% +1,274
Pardot82,561 7.41% +1,127
Crazy Egg73,653 6.61% +953
Marketo43,117 3.87% -2,964
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Hotjar Crazy Egg89
Hotjar HubSpot Analytics82
Crazy Egg Hotjar53
HubSpot Analytics Hotjar39
Hotjar Marketo30
Hotjar Segment27

Marketing Analytics usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics

DomainCountryRankContacts
twitter.com United States7
www.linkedin.com United States19
cloudflare.com United States27
paypal.com United States65
www.paypal.com United States65
vimeo.com United States67
See full domain list
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