Marketing Analytics

Parent Category: Analytics

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.

We have discovered 849,911 live Websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics 849,911 websites
Percentage of website that use category 0.82%
Number if technologies in Marketing Analytics 47

Category leader Hotjar
Fastest Growing Technology SumoMe
Most Popular in Country United States of America

Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics

Domain Country Rank Contacts United States of America 27 United States of America 65 United States of America 67 United States of America 68 United States of America 73 United States of America 84
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Top Technologies

Top ten technologogies in Marketing Analytics category

Technology Websites Market Share Recent changes
Hotjar 324,982 38.24% +1,372
HubSpot Analytics 150,184 17.67% +139
Salesforce Marketing Cloud 78,698 9.26% +1,127
Pardot 69,331 8.16% +1,202
SumoMe 58,264 6.86% +1,615
Crazy Egg 51,023 6.00% -1,488

Top technology switches

Number of websites that switched technologies within category in the past 3 months

From To Website Count
Hotjar HubSpot Analytics 72
HubSpot Analytics Hotjar 35
Hotjar Crazy Egg 27
Crazy Egg Hotjar 23
Salesforce Marketing Cloud HubSpot Analytics 21
Crazy Egg HubSpot Analytics 19

Geographical Distribution

Category usage distribution by websites across the globe.