Referral marketing

Parent Category: Marketing

Referral marketing is a word-of-mouth initiative designed by a company to incentivize existing customers to introduce their friends and contacts to become new customers. Referral marketing encourages and rewards the referrer for allowing a company to do so.


We have discovered 52,212 live websites that use Referral marketing.

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Referral marketing usage statistics

Total sites that use Referral marketing52,212 websites
Percentage of website that use categoryless than 0.1%
Number of technologies in Referral marketing category38
Category leader Yotpo
Fastest Growing Technology eBay Partner Network
Most Popular in Country United States

Alternative Names

  • Referral Marketing
  • Referral Software

Subcategories



    Website Distribution by Country

    Number of websites using Referral marketing
    United States38,587 websites


    Germany2,117 websites
    Australia1,977 websites
    GB1,875 websites
    Russia948 websites
    Canada930 websites
    France628 websites
    Israel426 websites
    Italy343 websites

    Website Distribution by TLD

    Number of websites using Referral marketing
    .com36,819 websites
    .com.au2,400 websites
    .de1,579 websites
    .co.uk1,497 websites
    .net988 websites
    .ru872 websites
    .org868 websites
    .ca717 websites
    .co651 websites
    .io457 websites

    Top Technologies

    Leading technologies in the Referral marketing category (out of 38 total).
    TechnologyWebsitesMarket ShareRecent changes
    Yotpo20,138 38.57% -5,821
    Birdeye7,673 14.70% +188
    eBay Partner Network5,614 10.75% +660
    Yotpo Loyalty and Referrals5,459 10.46% -198
    FirstPromoter4,082 7.82% +625
    Rise.ai2,435 4.66% -54
    Rewardful2,285 4.38% +114
    ReferralCandy1,371 2.63% +47
    Affilired1,222 2.34% -47
    Talkable1,186 2.27% +97
    EXTOLE1,172 2.24% +1
    Flocktory876 1.68% -128
    SparkLoop631 1.21% +110
    Hive586 1.12% +59
    Friendbuy449 0.86% +23
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    eBay Partner Network Yotpo1
    ReferralCandy Talkable1
    Yotpo Loyalty and Referrals Rise.ai1
    Yotpo ReferralCandy1

    Websites utilizing Referral marketing

    Top websites that use Referral marketing
    DomainCountryRankContacts
    cpanel.net United States141
    soundcloud.com United States205
    plesk.com United States559
    ionos.de Germany609
    ebay.com United States702
    reg.ru Russia914
    See full domain list