Tag Managers

A tag management system was designed to help manage the lifecycle of e-marketing tags, which are used to integrate third-party software into digital properties such as websites and web applications.


We have discovered 11,499,233 live websites that use Tag Managers.

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Tag Managers usage statistics

Total sites that use Tag Managers11,499,233 websites
Percentage of website that use category14.03%
Number of technologies in Tag Managers category11
Category leader Google Tag Manager
Fastest Growing Technology Google Tag Manager
Most Popular in Country United States



Top Technologies

Top 6 technologies in Tag Managers category (out of 11 total).
TechnologyWebsitesMarket PenetrationRecent changes
Google Tag Manager11,264,091 97.96% +84,247
Global Site Tag7,927,761 68.94% +68,286
Tealium100,975 0.88% -154,748
Adobe DTM62,584 0.54% +673
Matomo Tag Manager23,871 0.21% +1,688
Ensighten22,571 0.20% -449
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Tag Managers usage distribution by website rank

The correlation between utilization of Tag Managers technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Tag Managers

Top websites that use Tag Managers
DomainCountryRankContacts
wordpress.org United States4
www.youtube.com United States6
www.hugedomains.com United States14
support.google.com United States43
play.google.com United States47
www.afternic.com Netherlands52
See full domain list