DoubleClick Ad Exchange

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).

Technology usage statistics

Websites using DoubleClick Ad Exchange (AdX) 59,616 websites
Most popular in the country United States of America
Market position in Advertising Networks #3
Market share in Advertising Networks 6.52%

Technology adoption

Recent changes in DoubleClick Ad Exchange (AdX) usage. (See DoubleClick Ad Exchange (AdX) Usage Changes report)
Websites that added DoubleClick Ad Exchange (AdX) +3,854
Websites that dropped DoubleClick Ad Exchange (AdX) -2,026

Distribution by websites popularity

DoubleClick Ad Exchange detection in the top websites by popularity
Top 10k sites 36 websites
Top 100k sites 490 websites
Top 1m sites 8,411 websites

Websites utilizing DoubleClick Ad Exchange

Top websites that use DoubleClick Ad Exchange (AdX)

Domain Country Rank Contacts United States of America 336 Netherlands 1,156 United States of America 1,161 United States of America 1,183 United States of America 1,940 United States of America 2,004
See full domain list

Market Share

DoubleClick Ad Exchange (AdX) market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.

Alternative Names

  • AdX
  • Google Ad Manager
  • DoubleClick Ad Exchange
  • DoubleClick for Publishers
  • DFP

DoubleClick Ad Exchange often used together with

Category - Advertising Networks.
Google AdSense is used together with DoubleClick Ad Exchange (AdX) on 59,793 domains. Total 320,637 domains found using Google AdSense
Category - Document Standards.
JavaScript is used together with DoubleClick Ad Exchange (AdX) on 59,403 domains. Total 6,741,983 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with DoubleClick Ad Exchange (AdX) on 44,932 domains. Total 8,853,308 domains found using UTF-8
Category - Document Standards.
Description Meta is used together with DoubleClick Ad Exchange (AdX) on 38,787 domains. Total 3,705,311 domains found using Description Meta
Category - Programming Languages.
PHP is used together with DoubleClick Ad Exchange (AdX) on 27,630 domains. Total 4,033,395 domains found using PHP
Category - Web Servers.
Apache is used together with DoubleClick Ad Exchange (AdX) on 27,058 domains. Total 3,886,540 domains found using Apache

Alternative Technologies

AdForm: Total 1,822 domains found using AdForm
AdOcean: Total domains found using AdOcean
AdRiver: Total 1,174 domains found using AdRiver
AdRoll: Total 13,220 domains found using AdRoll
Advanced Ads: Total 1,898 domains found using Advanced Ads
Adverticum: Total 494 domains found using Adverticum
Adzerk: Total 41 domains found using Adzerk
AppNexus: Total 5,786 domains found using AppNexus
BuySellAds: Total 1,453 domains found using BuySellAds
Carbon Ads: Total 153 domains found using Carbon Ads