DoubleClick Ad Exchange

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).



We have discovered 228,460 live websites that are using DoubleClick Ad Exchange (AdX).

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Technology usage statistics

Websites using DoubleClick Ad Exchange (AdX)228,460 websites
Most popular in the country US
Market position in Advertising Networks#8
Market penetration in Advertising Networks2.36%

Technology adoption

Recent changes in DoubleClick Ad Exchange (AdX) usage. (See DoubleClick Ad Exchange (AdX) Usage Changes report)
Websites that added DoubleClick Ad Exchange (AdX)+15,967
Websites that dropped DoubleClick Ad Exchange (AdX)-20,142

Distribution by websites popularity

DoubleClick Ad Exchange detection in the top websites by popularity
Top 10k sites24 websites
Top 100k sites281 websites
Top 1m sites4,039 websites

Websites utilizing DoubleClick Ad Exchange

Top websites that use DoubleClick Ad Exchange (AdX)

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Flat price per the report, subscription is not required.

Geographical Distribution

Technology usage distribution by websites across the globe.






Alternative Technologies


AdBlock: Total 3,468,224 domains found using AdBlock
Google AdSense: Total 3,301,554 domains found using Google AdSense
Facebook Pixel: Total 3,074,548 domains found using Facebook Pixel
Google Ads: Total 841,717 domains found using Google Ads
Twitter Ads: Total 282,071 domains found using Twitter Ads
Bing Universal Event Tracking: Total 252,925 domains found using Bing Universal Event Tracking
Amazon Advertising: Total 232,108 domains found using Amazon Advertising
AppNexus: Total 185,749 domains found using AppNexus
Google Publisher Tag: Total 162,960 domains found using Google Publisher Tag
DoubleClick for Publishers (DFP): Total 159,315 domains found using DoubleClick for Publishers (DFP)





Alternative Names

  • AdX
  • Google Ad Manager
  • DoubleClick Ad Exchange
  • DoubleClick for Publishers
  • DFP