Google Tag Manager

Category - Analytics Tag Managers

Technology usage statistics

Websites using Google Tag Manager 1,484,025 websites
Most popular in the country United States of America
Market position in Analytics #2
Market share in Analytics 29.33%

Technology adoption

Recent changes in Google Tag Manager usage. (See Google Tag Manager Usage Changes report)
Websites that added Google Tag Manager +134,236
Websites that dropped Google Tag Manager -137,383

Distribution by websites popularity

Google Tag Manager detection in the top websites by popularity
Top 10k sites 4,036 websites
Top 100k sites 23,542 websites
Top 1m sites 190,008 websites

Websites utilizing Google Tag Manager

Top websites that use Google Tag Manager

Domain Country Rank Contacts
wordpress.org United States of America 14
vimeo.com United States of America 26
www.nytimes.com United States of America 47
www.theguardian.com United States of America 52
www.businessinsider.com United States of America 71
www.wired.com United States of America 76
See full domain list

Market Share

Google Tag Manager market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.






Google Tag Manager often used together with


Category - Document Standards.
JavaScript is used together with Google Tag Manager on 1,468,582 domains. Total 6,741,983 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Google Tag Manager on 1,455,009 domains. Total 8,853,308 domains found using UTF-8
Category - Mobile.
Viewport Meta is used together with Google Tag Manager on 1,351,684 domains. Total 5,033,722 domains found using Viewport Meta
Category - Document Standards.
HTML5 Tags is used together with Google Tag Manager on 1,287,888 domains. Total 4,452,760 domains found using HTML5 Tags
Category - JavaScript Libraries.
jQuery is used together with Google Tag Manager on 1,185,406 domains. Total 4,261,684 domains found using jQuery
Category - Document Standards.
Description Meta is used together with Google Tag Manager on 1,080,882 domains. Total 3,705,311 domains found using Description Meta


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AWeber: Total 941 domains found using AWeber
Baidu Analytics: Total 37,736 domains found using Baidu Analytics
Bing Universal Event Tracking: Total 18,867 domains found using Bing Universal Event Tracking