Google Tag Manager

Category - Analytics Tag Managers

Tag Manager offers simple, reliable, easily integrated solutions to help small businesses and large enterprises get up and running with measurement faster.


We have discovered 1,509,438 live website that are using Google Tag Manager.

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Technology usage statistics

Websites using Google Tag Manager 1,509,438 websites
Most popular in the country United States of America
Market position in Analytics #2
Market share in Analytics 21.54%

Technology adoption

Recent changes in Google Tag Manager usage. (See Google Tag Manager Usage Changes report)
Websites that added Google Tag Manager +42,437
Websites that dropped Google Tag Manager -41,406

Distribution by websites popularity

Google Tag Manager detection in the top websites by popularity
Top 10k sites 4,218 websites
Top 100k sites 23,367 websites
Top 1m sites 190,149 websites

Websites utilizing Google Tag Manager

Top websites that use Google Tag Manager

Domain Country Rank Contacts
wordpress.org United States of America 14
vimeo.com United States of America 26
creativecommons.org United States of America 34
medium.com United States of America 37
www.flickr.com United States of America 43
www.nytimes.com United States of America 47
See full domain list
Flat price per report, subscription is not required.

Market Share

Google Tag Manager market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.






Google Tag Manager often used together with


Category - Document Encoding.
UTF-8 is used together with Google Tag Manager on 1,491,150 domains. Total 8,008,737 domains found using UTF-8
Category - Document Standards.
JavaScript is used together with Google Tag Manager on 1,437,001 domains. Total 6,050,225 domains found using JavaScript
Category - Mobile.
Viewport Meta is used together with Google Tag Manager on 1,398,295 domains. Total 5,008,842 domains found using Viewport Meta
Category - Document Standards.
Description Meta is used together with Google Tag Manager on 1,190,896 domains. Total 4,082,872 domains found using Description Meta
Category - JavaScript Libraries.
jQuery is used together with Google Tag Manager on 1,189,996 domains. Total 4,099,561 domains found using jQuery
Category - Advertising Networks.
Google AdSense is used together with Google Tag Manager on 1,129,278 domains. Total 370,389 domains found using Google AdSense


Alternative Technologies


51.la: Total 10,899 domains found using 51.la
6Sense: Total 252 domains found using 6Sense
AD EBiS: Total 302 domains found using AD EBiS
AD Lightning: Total 916 domains found using AD Lightning
ADCELL: Total 269 domains found using ADCELL
Adfox: Total 3,316 domains found using Adfox
Adjust: Total 57 domains found using Adjust
Adobe Analytics: Total 450 domains found using Adobe Analytics
Adobe Audience Manager: Total 4,092 domains found using Adobe Audience Manager
ADPLAN: Total 52 domains found using ADPLAN