Google Tag Manager

Category - Analytics Tag Managers

Technology usage statistics

Websites using Google Tag Manager 1,464,451 websites
Most popular in the country United States of America
Market position in Analytics #2
Market share in Analytics 40.02%

Technology adoption

Recent changes in Google Tag Manager usage. (See Google Tag Manager Usage Changes report)
Websites that added Google Tag Manager +39,156
Websites that dropped Google Tag Manager -63,595

Distribution by websites popularity

Google Tag Manager detection in the top websites by popularity
Top 10k sites 3,970 websites
Top 100k sites 23,392 websites
Top 1m sites 184,292 websites

Websites utilizing Google Tag Manager

Top websites that use Google Tag Manager

Domain Country Rank Contacts
wordpress.org United States of America 14
vimeo.com United States of America 26
www.theguardian.com United States of America 52
www.businessinsider.com United States of America 71
www.wired.com United States of America 76
www.nytimes.com United States of America 908,515
See full domain list

Market Share

Google Tag Manager market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.






Google Tag Manager often used together with


Category - Document Standards.
JavaScript is used together with Google Tag Manager on 1,444,120 domains. Total 6,425,165 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Google Tag Manager on 1,435,366 domains. Total 8,486,158 domains found using UTF-8
Category - Document Standards.
HTML5 Tags is used together with Google Tag Manager on 1,265,330 domains. Total 4,203,578 domains found using HTML5 Tags
Category - JavaScript Libraries.
jQuery is used together with Google Tag Manager on 1,086,069 domains. Total 4,000,935 domains found using jQuery
Category - Programming Languages.
PHP is used together with Google Tag Manager on 871,075 domains. Total 3,804,645 domains found using PHP
Category - Font Scripts.
Google Font API is used together with Google Tag Manager on 759,103 domains. Total 2,404,031 domains found using Google Font API


Alternative Technologies


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AT Internet XiTi: Total 115 domains found using AT Internet XiTi
Bugsnag: Total 3,122 domains found using Bugsnag
Chartbeat: Total 5,601 domains found using Chartbeat
Clicky: Total 15,410 domains found using Clicky
comScore: Total 24,422 domains found using comScore
Crazy Egg: Total 7,919 domains found using Crazy Egg
Dynatrace: Total 214 domains found using Dynatrace
Freshmarketer: Total 489 domains found using Freshmarketer