Category - Audience Measurement

Snowplow is a data delivery platform that collects and operationalizes behavioral data.

We have discovered 713,692 live websites that are using Snowplow.

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Technology usage statistics

Websites using Snowplow713,692 websites
Most popular in the country US
Market position in Audience Measurement#3
Market share in Audience Measurement3.27%
Most popular version2.4.2

Technology adoption

Recent changes in Snowplow usage. (See Snowplow Usage Changes report)
Websites that added Snowplow+16,044
Websites that dropped Snowplow-20,860
Websites that changed version of Snowplow48

Distribution by websites popularity

Snowplow detection in the top websites by popularity
Top 10k sites59 websites
Top 100k sites358 websites
Top 1m sites3,010 websites

Websites utilizing Snowplow

Top websites that use Snowplow

DomainCountryRankContacts US156 US330 US514 US602 US634 US708
See full domain list
Flat price per the report, subscription is not required.

Market Share

Snowplow market share within the Audience Measurement category

Geographical Distribution

Technology usage distribution by websites across the globe.

Alternative Technologies

Google Analytics: Total 17,248,445 domains found using Google Analytics
Yandex.Metrika: Total 1,409,728 domains found using Yandex.Metrika
Hotjar: Total 663,398 domains found using Hotjar
Matomo: Total 589,754 domains found using Matomo
Cloudflare Insights: Total 287,262 domains found using Cloudflare Insights
Klaviyo: Total 145,119 domains found using Klaviyo
comScore: Total 119,772 domains found using comScore
Clicky: Total 72,189 domains found using Clicky
SiteCatalyst: Total 59,389 domains found using SiteCatalyst
Alexa Certified Site Metrics: Total 48,691 domains found using Alexa Certified Site Metrics

Alternative Names

  • Snowplow Analytics


  • 0 (3 subversions, 6 domains)
  • 2 (21 subversions, 1,558 domains)