Category - Audience Measurement

Snowplow is a data delivery platform that collects and operationalizes behavioral data.

We have discovered 762,485 live websites that are using Snowplow.

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Technology usage statistics

Websites using Snowplow 762,485 websites
Most popular in the country United States of America
Market position in Audience Measurement #3
Market share in Audience Measurement 3.49%
Most popular version 2.9.2

Technology adoption

Recent changes in Snowplow usage. (See Snowplow Usage Changes report)
Websites that added Snowplow +16,277
Websites that dropped Snowplow -26,829
Websites that changed version of Snowplow 8

Distribution by websites popularity

Snowplow detection in the top websites by popularity
Top 10k sites 41 websites
Top 100k sites 240 websites
Top 1m sites 2,284 websites

Websites utilizing Snowplow

Top websites that use Snowplow

Domain Country Rank Contacts United States of America 156 United States of America 514 United States of America 708 United States of America 1,182 United States of America 1,616 United States of America 2,530
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Flat price per the report, subscription is not required.

Market Share

Snowplow market share within the Audience Measurement category

Geographical Distribution

Technology usage distribution by websites across the globe.

Alternative Names

  • Snowplow Analytics


  • 0 (2 subversions, 3 domains)
  • 2 (18 subversions, 1,230 domains)

Alternative Technologies

Google Analytics: Total 17,484,212 domains found using Google Analytics
Yandex.Metrika: Total 1,504,073 domains found using Yandex.Metrika
Matomo: Total 701,065 domains found using Matomo
Hotjar: Total 324,982 domains found using Hotjar
Cloudflare Insights: Total 269,251 domains found using Cloudflare Insights
Klaviyo: Total 129,509 domains found using Klaviyo
comScore: Total 91,562 domains found using comScore
Clicky: Total 80,166 domains found using Clicky
SiteCatalyst: Total 67,669 domains found using SiteCatalyst
Alexa Certified Site Metrics: Total 54,136 domains found using Alexa Certified Site Metrics