Marketing Analytics

Parent Category: Marketing

Marketing analytics is used to determine the outcomes of campaigns or efforts, and to guide decisions for investment and consumer targeting. Marketing analytics process involves predictive modelling, marketing experimentation, automation and real-time sales communications.


We have discovered 1,105,350 live websites that use Marketing Analytics.

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Marketing Analytics usage statistics

Total sites that use Marketing Analytics1,105,350 websites
Percentage of website that use category1.37%
Number of technologies in Marketing Analytics category107
Category leader Hotjar
Fastest Growing Technology Campaign Monitor
Most Popular in Country United States



Top Technologies

Top 6 technologies in Marketing Analytics category (out of 107 total).
TechnologyWebsitesMarket ShareRecent changes
Hotjar518,840 46.94% +359
HubSpot Analytics149,128 13.49% +1,698
Salesforce Marketing Cloud99,452 9.00% +129
Pardot79,926 7.23% -34
Crazy Egg70,420 6.37% +302
Campaign Monitor51,734 4.68% +13,166
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Appsflyer OneLink85
Hotjar Crazy Egg56
Hotjar HubSpot Analytics48
Segment HubSpot Analytics42
Crazy Egg Hotjar30
HubSpot Analytics Hotjar26

Marketing Analytics usage distribution by website rank

The correlation between utilization of Marketing Analytics technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Marketing Analytics

Top websites that use Marketing Analytics
DomainCountryRankContacts
twitter.com United States7
www.linkedin.com United States19
cloudflare.com United States27
paypal.com United States65
vimeo.com United States67
nytimes.com United States77
See full domain list