Audience Measurement

Parent Category: Analytics

Audience Measurement solutions measures Internet and digital media audiences.


We have discovered 17,209,877 live websites that use Audience Measurement.

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Audience Measurement usage statistics

Total sites that use Audience Measurement17,209,877 websites
Percentage of website that use category21.30%
Number of technologies in Audience Measurement category44
Category leader Google Analytics
Fastest Growing Technology Klaviyo
Most Popular in Country United States



Top Technologies

Top 6 technologies in Audience Measurement category (out of 44 total).
TechnologyWebsitesMarket ShareRecent changes
Google Analytics15,496,711 90.05% -63,159
Yandex.Metrika1,196,847 6.95% -2,123
Snowplow657,152 3.82% +93
Matomo616,283 3.58% +7,161
Hotjar518,840 3.01% +359
Cloudflare Insights293,093 1.70% +8,861
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Google Analytics Matomo1,123
Yandex.Metrika Matomo1,079
Alexa Certified Site Metrics Google Analytics563
Google Analytics Snowplow521
Matomo Google Analytics392
Google Analytics Cloudflare Insights368

Audience Measurement usage distribution by website rank

The correlation between utilization of Audience Measurement technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Audience Measurement

Top websites that use Audience Measurement
DomainCountryRankContacts
wordpress.org United States4
www.youtube.com United States6
twitter.com United States7
developers.google.com United States11
www.hugedomains.com United States14
www.linkedin.com United States19
See full domain list