Header Bidding

Parent Category: Advertising

Header bidding is an advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.


We have discovered 136,542 live websites that use Header Bidding.

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Header Bidding usage statistics

Total sites that use Header Bidding136,542 websites
Percentage of website that use category0.17%
Number of technologies in Header Bidding category10
Category leader Criteo header bidding
Fastest Growing Technology Adfox
Most Popular in Country United States



Top Technologies

Top 6 technologies in Header Bidding category (out of 10 total).
TechnologyWebsitesMarket ShareRecent changes
Criteo header bidding109,208 79.98% +13
Adfox17,785 13.03% +402
Prebid5,293 3.88% -193
YieldOne1,933 1.42% +0
PubWise1,271 0.93% +0
ADMAN810 0.59% +22
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Header Bidding usage distribution by website rank

The correlation between utilization of Header Bidding technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Header Bidding

Top websites that use Header Bidding
DomainCountryRankContacts
www.washingtonpost.com United States567
www.liveinternet.ru Russia738
www.cnbc.com United States760
www.usatoday.com United States819
www.reg.ru Russia914
www.latimes.com United States1,124
See full domain list