Header Bidding

Parent Category: Advertising

Header bidding is an advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.


We have discovered 35,630 live websites that use Header Bidding.

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Header Bidding usage statistics

Total sites that use Header Bidding35,630 websites
Percentage of website that use categoryless than 0.1%
Number of technologies in Header Bidding category10
Category leader Adfox
Fastest Growing Technology Criteo header bidding
Most Popular in Country Russia

Subcategories



    Website Distribution by Country

    Number of websites using Header Bidding
    United States8,665 websites


    Russia10,175 websites
    France8,220 websites
    Ukraine1,615 websites
    Japan1,478 websites
    Germany693 websites
    China625 websites
    Greece460 websites
    Italy417 websites
    GB381 websites

    Website Distribution by TLD

    Number of websites using Header Bidding
    .com13,080 websites
    .ru8,577 websites
    .net3,714 websites
    .com.ua854 websites
    .ua823 websites
    .org810 websites
    .jp754 websites
    .gr620 websites
    .cn607 websites
    .fr397 websites

    Top Technologies

    Leading technologies in the Header Bidding category (out of 10 total).
    TechnologyWebsitesMarket ShareRecent changes
    Adfox13,299 37.33% +27
    Prebid12,598 35.36% -139
    Criteo header bidding5,665 15.90% +220
    YieldOne1,754 4.92% +39
    ADMAN1,592 4.47% +64
    PubGuru693 1.94% -3
    Adwise.bg144 0.40% -3
    Polarbyte61 0.17% +0
    viptarget42 0.12% -2
    PubWise21 less than 0.1% +1
    See full technology list

    Websites utilizing Header Bidding

    Top websites that use Header Bidding
    DomainCountryRankContacts
    liveinternet.ru Russia738
    searchenginejournal.com United States1,695
    foxnews.com United States1,854
    adage.com Netherlands2,830
    ria.ru Russia3,696
    thestar.com United States3,902
    See full domain list