Header Bidding

Parent Category: Advertising

Header bidding is an advance bidding or pre-bidding, and offers publishers a way to simultaneously offer ad space out to numerous SSPs or Ad Exchanges at once.


We have discovered 148,505 live Websites that use Header Bidding.

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Header Bidding usage statistics

Total sites that use Header Bidding148,505 websites
Percentage of website that use category0.17%
Number of technologies in Header Bidding category10
Category leader Criteo header bidding
Fastest Growing Technology YieldOne
Most Popular in Country United States



Top Technologies

Top 6 technologies in Header Bidding category (out of 10 total).

TechnologyWebsitesMarket ShareRecent changes
Criteo header bidding118,042 79.49% -3,515
Adfox20,062 13.51% +1,392
Prebid6,016 4.05% +125
YieldOne2,152 1.45% +2,129
PubWise1,257 0.85% +20
ADMAN856 0.58% +850
See full technology list

Header Bidding usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Header Bidding

Top websites that use Header Bidding

DomainCountryRankContacts
www.washingtonpost.com United States567
www.liveinternet.ru Russia738
www.cnbc.com United States760
www.usatoday.com United States819
www.latimes.com United States1,124
www.shutterstock.com United States1,512
See full domain list
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