Demand Side Platform
List of technologies in Demand Side Platform category| Technology | Websites | Market Share | Recent changes |
|---|---|---|---|
 Yahoo Advertising | 64,265 | 27.10% | +981 |
| 61,644 | 25.99% | +577 | |
 Criteo | 58,501 | 24.67% | -6,501 |
 Xandr | 37,376 | 15.76% | -1,053 |
 AdForm | 18,566 | 7.83% | +253 |
 MicroAd | 16,973 | 7.16% | -176 |
| 14,045 | 5.92% | -831 | |
 Zemanta | 12,601 | 5.31% | -764 |
| 10,969 | 4.63% | -143 | |
| 4,265 | 1.80% | -88 | |
| 3,579 | 1.51% | +423 | |
| 2,273 | 0.96% | -88 | |
| 1,817 | 0.77% | +46 | |
| 1,394 | 0.59% | +149 | |
| 923 | 0.39% | -2 | |
| 327 | 0.14% | +1 | |
| 62 | less than 0.1% | -4 | |
 Engagio | 43 | less than 0.1% | -1 |