Google Analytics

Category - Analytics SaaS

Google Analytics is a web analytics service that tracks and reports website traffic.

Technology usage statistics

Websites using Google Analytics 2,311,104 websites
Most popular in the country United States of America
Market position in Analytics #1
Market share in Analytics 33.73%

Technology adoption

Recent changes in Google Analytics usage. (See Google Analytics Usage Changes report)
Websites that added Google Analytics +144,558
Websites that dropped Google Analytics -85,118

Distribution by websites popularity

Google Analytics detection in the top websites by popularity
Top 10k sites 3,358 websites
Top 100k sites 28,193 websites
Top 1m sites 275,497 websites

Websites utilizing Google Analytics

Top websites that use Google Analytics

Domain Country Rank Contacts
developers.google.com United States of America 28
wordpress.com United States of America 32
creativecommons.org United States of America 34
medium.com United States of America 37
www.theguardian.com United States of America 52
www.paypal.com United States of America 53
See full domain list

Market Share

Google Analytics market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.






Google Analytics often used together with


Category - Document Standards.
JavaScript is used together with Google Analytics on 2,322,513 domains. Total 6,905,876 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Google Analytics on 2,168,162 domains. Total 8,492,902 domains found using UTF-8
Category - JavaScript Libraries.
jQuery is used together with Google Analytics on 2,082,474 domains. Total 4,244,363 domains found using jQuery
Category - Mobile.
Viewport Meta is used together with Google Analytics on 1,963,633 domains. Total 5,208,980 domains found using Viewport Meta
Category - CMS.
WordPress is used together with Google Analytics on 1,894,730 domains. Total 2,666,091 domains found using WordPress
Category - Programming Languages.
PHP is used together with Google Analytics on 1,859,387 domains. Total 4,097,300 domains found using PHP


Alternative Technologies


51.la: Total 13,962 domains found using 51.la
6Sense: Total 235 domains found using 6Sense
AD EBiS: Total 298 domains found using AD EBiS
Adjust: Total 1,078 domains found using Adjust
ADPLAN: Total 54 domains found using ADPLAN
Advanced Web Stats: Total 4 domains found using Advanced Web Stats
Ahoy: Total 2,281 domains found using Ahoy
Alexa Certified Site Metrics: Total 11,515 domains found using Alexa Certified Site Metrics
Amplitude: Total 1,263 domains found using Amplitude
Analysys Ark: Total 14 domains found using Analysys Ark