Optimizely

Category - A/B Testing, Personalization

Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.



We have discovered  321,305 live websites   that are using Optimizely.

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Technology usage statistics

Websites using Optimizely321,305 websites
Most popular in the country Netherlands
Market position in A/B Testing#2
Market share in A/B Testing22.11%
Most popular version3.5

Technology adoption

Recent changes in Optimizely usage. (See Optimizely Usage Changes report)
Websites that added Optimizely+1,956
Websites that dropped Optimizely-3,459

Optimizely usage distribution by website rank

The correlation between utilization of Optimizely technology and the relative popularity of websites

Market Share

Optimizely market share within the A/B Testing category



Geographical Distribution

Technology usage distribution by websites across the globe.



Websites utilizing Optimizely

Top websites that use Optimizely
DomainCountryRankContacts
dan.com Netherlands150
www.ft.com United States244
mailchimp.com United States272
zoom.us United States330
www.bbc.co.uk GB473
www.imperva.com United States506
See full domain list

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Visual Website Optimizer: Total 36,745 domains found using Visual Website Optimizer
ConvertKit: Total 28,976 domains found using ConvertKit
Unbounce: Total 26,595 domains found using Unbounce
Freshworks CRM: Total 19,571 domains found using Freshworks CRM
Poptin: Total 18,401 domains found using Poptin





Major Versions

  • 3.xx (4 subversions, 26 domains)
  • 4.xx (2 subversions, 3 domains)