A/B Testing

Parent Category: Analytics

A/B testing or split-run testing is a user experience research methodology. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.



We have discovered 1,593,576 live Websites that use A/B Testing.

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A/B Testing usage statistics

Total sites that use A/B Testing1,593,576 websites
Percentage of website that use category1.67%
Number if technologies in A/B Testing category58

Category leader Matomo
Fastest Growing Technology Google Optimize
Most Popular in Country US

Top Technologies

Top 6 technologies in A/B Testing category.

TechnologyWebsitesMarket ShareRecent changes
Matomo589,75437.01%+3,393
Google Optimize299,04218.77%+177,083
Optimizely264,93916.63%+11,815
Complianz170,14510.68%+14,453
Crazy Egg81,8535.14%+35,325
Mixpanel38,2612.40%+5,365
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Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Matomo Complianz101
Optimizely Google Optimize48
Matomo Google Optimize46
Visual Website Optimizer Google Optimize44
Google Optimize Matomo40
Google Optimize Crazy Egg35

Websites utilizing A/B Testing

Top websites that use A/B Testing

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Geographical Distribution

Category usage distribution by websites across the globe.