A/B Testing

Parent Category: Analytics

A/B testing or split-run testing is a user experience research methodology. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.

We have discovered 1,313,116 live Websites that use A/B Testing.

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A/B Testing usage statistics

Total sites that use A/B Testing 1,313,116 websites
Percentage of website that use category 1.27%
Number if technologies in A/B Testing 47

Category leader Matomo
Fastest Growing Technology Matomo
Most Popular in Country United States of America


Websites utilizing A/B Testing

Top websites that use A/B Testing

Domain Country Rank Contacts
twitter.com United States of America 7
www.cloudflare.com United States of America 27
medium.com United States of America 101
www.microsoft.com United States of America 103
www.w3.org United States of America 108
creativecommons.org United States of America 139
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Top Technologies

Top ten technologogies in A/B Testing category

Technology Websites Market Share Recent changes
Matomo 701,065 53.39% +20,718
Optimizely 233,637 17.79% +9,422
Google Optimize 122,492 9.33% +7,071
Crazy Egg 51,023 3.89% -1,488
Mixpanel 39,679 3.02% -890
ConvertKit 31,719 2.42% -128

Top technology switches

Number of websites that switched technologies within category in the past 3 months

From To Website Count
Optimizely Google Optimize 25
Visual Website Optimizer PageSense 23
Visual Website Optimizer Google Optimize 22
Mixpanel PageSense 22
Optimizely PageSense 22
Matomo Google Optimize 20

Geographical Distribution

Category usage distribution by websites across the globe.