A/B Testing

Parent Category: Analytics

A/B testing or split-run testing is a user experience research methodology. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.


We have discovered 1,381,922 live websites that use A/B Testing.

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A/B Testing usage statistics

Total sites that use A/B Testing1,381,922 websites
Percentage of website that use category1.71%
Number of technologies in A/B Testing category65
Category leader Matomo
Fastest Growing Technology Matomo
Most Popular in Country United States



Top Technologies

Top 6 technologies in A/B Testing category (out of 65 total).
TechnologyWebsitesMarket ShareRecent changes
Matomo616,283 44.60% +7,161
Optimizely321,305 23.25% -1,503
Google Optimize116,324 8.42% -89,299
Crazy Egg70,420 5.10% +302
Mixpanel39,545 2.86% +1,283
ContentSquare39,156 2.83% +4,150
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Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Google Optimize Convertize440
AB Tasty Optimizely287
Google Optimize Visual Website Optimizer195
Google Optimize AB Tasty102
Google Optimize Convert Experiences66
Google Optimize Mixpanel65

A/B Testing usage distribution by website rank

The correlation between utilization of A/B Testing technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing A/B Testing

Top websites that use A/B Testing
DomainCountryRankContacts
twitter.com United States7
vimeo.com United States67
www.amazon.com United States84
www.microsoft.com United States103
www.namecheap.com United States112
cpanel.net United States141
See full domain list