A/B Testing

Parent Category: Analytics

A/B testing or split-run testing is a user experience research methodology. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.


We have discovered 1,412,603 live Websites that use A/B Testing.

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A/B Testing usage statistics

Total sites that use A/B Testing1,412,603 websites
Percentage of website that use category1.64%
Number of technologies in A/B Testing category64
Category leader Matomo
Fastest Growing Technology ContentSquare
Most Popular in Country United States



Top Technologies

Top 6 technologies in A/B Testing category (out of 64 total).

TechnologyWebsitesMarket ShareRecent changes
Matomo616,715 43.66% +4,195
Optimizely268,187 18.99% +3,410
Google Optimize230,452 16.31% -27,918
Crazy Egg73,653 5.21% +953
Mixpanel37,426 2.65% -1,219
Visual Website Optimizer32,926 2.33% +2,115
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Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Google Optimize Visual Website Optimizer433
Google Optimize Convert Experiences299
Google Optimize Optimizely201
Google Optimize AB Tasty91
Google Optimize Matomo71
Google Optimize GrowthBook69

A/B Testing usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing A/B Testing

Top websites that use A/B Testing

DomainCountryRankContacts
twitter.com United States7
www.afternic.com United States52
vimeo.com United States67
www.microsoft.com United States103
www.namecheap.com United States112
cpanel.net United States141
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