A/B Testing

Parent Category: Analytics

A/B testing or split-run testing is a user experience research methodology. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.


We have discovered 914,879 live websites that use A/B Testing.

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A/B Testing usage statistics

Total sites that use A/B Testing914,879 websites
Percentage of website that use category1.50%
Number of technologies in A/B Testing category63
Category leader Matomo
Fastest Growing Technology Crazy Egg
Most Popular in Country United States

Subcategories



    Website Distribution by Country

    Number of websites using A/B Testing
    United States384,611 websites


    Germany153,916 websites
    France75,151 websites
    GB28,572 websites
    Netherlands25,689 websites
    Japan22,787 websites
    Italy21,675 websites
    Switzerland16,054 websites
    Czech Republic14,491 websites
    Canada12,217 websites

    Website Distribution by TLD

    Number of websites using A/B Testing
    .com398,682 websites
    .de111,323 websites
    .fr42,499 websites
    .org34,381 websites
    .net23,679 websites
    .co.uk22,330 websites
    .nl19,588 websites
    .it18,991 websites
    .ch13,667 websites
    .at13,400 websites

    Top Technologies

    Leading technologies in the A/B Testing category (out of 63 total).
    TechnologyWebsitesMarket ShareRecent changes
    Matomo512,729 56.04% +1,041
    Google Optimize67,990 7.43% -4,725
    Crazy Egg63,369 6.93% +2,712
    Optimizely47,188 5.16% -132
    Visual Website Optimizer36,799 4.02% +1,254
    Mixpanel32,714 3.58% -1,514
    Kit27,491 3.00% +284
    Unbounce17,097 1.87% -147
    Poptin16,489 1.80% +449
    Freshworks CRM16,322 1.78% -361
    PostHog15,792 1.73% -1,482
    ContentSquare14,067 1.54% -26,755
    PageSense13,280 1.45% +401
    AB Tasty12,603 1.38% +1,375
    OptiMonk9,890 1.08% +274
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    Mixpanel PostHog26
    Visual Website Optimizer Convert Experiences17
    Visual Website Optimizer Optimizely14
    Google Optimize Matomo9
    Matomo Optimizely8
    Crazy Egg Matomo8

    Websites utilizing A/B Testing

    Top websites that use A/B Testing
    DomainCountryRankContacts
    twitter.com United States7
    cloudflare.com United States27
    amazon.com United States84
    microsoft.com United States103
    cpanel.net United States141
    dan.com Netherlands150
    See full domain list