Personalization

Personalization software systems tailor a service or a product to accommodate the specific individual users.


We have discovered 378,393 live websites that use Personalization.

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Personalization usage statistics

Total sites that use Personalization378,393 websites
Percentage of website that use category0.65%
Number of technologies in Personalization category171
Category leader Salesforce Marketing Cloud
Fastest Growing Technology Klevu
Most Popular in Country United States

Alternative Names

  • Personalisation
  • Journey Orchestration

Subcategories



    Website Distribution by Country

    Number of websites using Personalization
    United States242,241 websites


    Japan15,142 websites
    France15,014 websites
    GB13,582 websites
    Germany10,954 websites
    Netherlands9,630 websites
    Australia6,101 websites
    Canada5,369 websites
    Indonesia4,128 websites
    Spain4,028 websites

    Website Distribution by TLD

    Number of websites using Personalization
    .com226,458 websites
    .co.uk13,001 websites
    .org12,896 websites
    .net9,126 websites
    .com.au7,856 websites
    .de7,353 websites
    .nl6,271 websites
    .fr6,252 websites
    .jp6,179 websites
    .co.jp4,621 websites

    Top Technologies

    Leading technologies in the Personalization category (out of 171 total).
    TechnologyWebsitesMarket ShareRecent changes
    Salesforce Marketing Cloud81,473 21.53% +188
    Google Optimize54,417 14.38% -2,635
    Optimizely40,485 10.70% +409
    Visual Website Optimizer34,018 8.99% -653
    PageSense12,722 3.36% +214
    OptiMonk9,697 2.56% +6
    Rokt9,376 2.48% -1,032
    Attentive9,173 2.42% +287
    AB Tasty9,038 2.39% -2,323
    Bazaarvoice8,547 2.26% +580
    LiveRamp7,455 1.97% -179
    Rebuy7,152 1.89% +210
    The Hotels Network6,625 1.75% +276
    Actito6,535 1.73% -17
    Justuno6,359 1.68% -92
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    Rokt Klevu31
    Rokt UNBXD30
    Rokt Bazaarvoice26
    MoEngage Klevu11
    MoEngage UNBXD10
    MoEngage Bazaarvoice10

    Websites utilizing Personalization

    Top websites that use Personalization
    DomainCountryRankContacts
    linkedin.com United States19
    cloudflare.com United States27
    pinterest.com United States32
    paypal.com United States65
    nytimes.com United States77
    microsoft.com United States103
    See full domain list