Personalization

Personalization software systems tailor a service or a product to accommodate the specific individual users.


We have discovered 740,962 live websites that use Personalization.

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Personalization usage statistics

Total sites that use Personalization740,962 websites
Percentage of website that use category1.18%
Number of technologies in Personalization category164
Category leader Optimizely
Fastest Growing Technology SalesFire
Most Popular in Country United States

Alternative Names

  • Personalisation
  • Journey Orchestration


Personalization usage by Country

United States608,193 websites


Netherlands29,900 websites
France16,075 websites
Germany12,888 websites
Japan11,192 websites
GB9,620 websites
Russia4,820 websites
Spain3,449 websites
Czech Republic2,861 websites
Australia2,728 websites

Personalization usage by TLD

.com434,570 websites
.org24,373 websites
.net23,989 websites
.co.uk22,959 websites
.nl21,085 websites
.de14,349 websites
.com.au10,133 websites
.fr9,976 websites
.info9,113 websites
.eu6,985 websites

Top Technologies

Top 6 technologies in Personalization category (out of 164 total).
TechnologyWebsitesMarket ShareRecent changes
Optimizely355,667 48.00% -2,911
Salesforce Marketing Cloud88,927 12.00% +708
Google Optimize84,074 11.35% -5,588
Visual Website Optimizer38,056 5.14% +964
PageSense12,704 1.71% +720
Attentive11,484 1.55% +374
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Visual Website Optimizer Intellimize154
Google Optimize Convert Experiences15
Raptor LiveRamp13
Google Optimize Visual Website Optimizer11
Salesforce Marketing Cloud Visual Website Optimizer8
Visual Website Optimizer Optimizely8

Websites utilizing Personalization

Top websites that use Personalization
DomainCountryRankContacts
cloudflare.com United States27
paypal.com United States65
vimeo.com United States67
nytimes.com United States77
amazon.com United States84
cpanel.net United States141
See full domain list