Customer data platform

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database.



We have discovered 295,481 live websites that use Customer data platform.

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Customer data platform usage statistics

Total sites that use Customer data platform295,481 websites
Percentage of website that use category0.35%
Number of technologies in Customer data platform category39

Category leader Tealium
Fastest Growing Technology Tail
Most Popular in Country Netherlands

Top Technologies

Top 6 technologies in Customer data platform category (out of 39 total).
TechnologyWebsitesMarket ShareRecent changes
Tealium173,289 58.65% -83,587
Segment42,338 14.33% -782
Sirdata19,916 6.74% +193
Drip11,671 3.95% +53
SALESmanago8,434 2.85% -192
Autopilot8,052 2.73% -263
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Segment RudderStack5
TREASURE DATA PriceSpider3
RudderStack Segment3
RudderStack Omeda2
Tealium RudderStack2
Segment Dstillery2

Customer data platform usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Customer data platform

Top websites that use Customer data platform
DomainCountryRankContacts
vimeo.com United States67
nytimes.com United States77
www.shopify.com United States185
etsy.com United States208
www.nginx.com United States217
dropbox.com United States260
See full domain list