Customer data platform

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database.


We have discovered 219,561 live websites that use Customer data platform.

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Customer data platform usage statistics

Total sites that use Customer data platform219,561 websites
Percentage of website that use category0.37%
Number of technologies in Customer data platform category50
Category leader Salesforce Marketing Cloud
Fastest Growing Technology RudderStack
Most Popular in Country United States

Subcategories



    Website Distribution by Country

    Number of websites using Customer data platform
    United States146,273 websites


    France19,045 websites
    Japan7,843 websites
    Germany4,911 websites
    GB4,894 websites
    Australia4,200 websites
    Poland3,718 websites
    Italy2,707 websites
    Canada2,658 websites
    Netherlands2,526 websites

    Website Distribution by TLD

    Number of websites using Customer data platform
    .com132,127 websites
    .org11,068 websites
    .net8,540 websites
    .fr5,220 websites
    .com.au4,925 websites
    .co.uk3,775 websites
    .co.jp3,356 websites
    .de3,098 websites
    .jp3,094 websites
    .pl3,080 websites

    Top Technologies

    Leading technologies in the Customer data platform category (out of 50 total).
    TechnologyWebsitesMarket ShareRecent changes
    Salesforce Marketing Cloud82,158 37.42% +208
    Tealium31,527 14.36% -118
    Segment29,217 13.31% -606
    RudderStack18,628 8.48% +812
    Sirdata17,427 7.94% +113
    SALESmanago5,908 2.69% -87
    Netcore5,594 2.55% -82
    Autopilot5,244 2.39% -119
    Salesforce DMP4,503 2.05% -118
    TREASURE DATA4,159 1.89% -98
    Dstillery2,354 1.07% +28
    Ometria2,314 1.05% -29
    BlueConic2,166 0.99% +24
    SAP Customer Data Cloud2,130 0.97% -29
    Omeda1,807 0.82% +32
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    Lexer Tealium15
    Tealium RudderStack12
    Segment RudderStack5
    Lexer RudderStack4
    Twilio Segment Salesforce Marketing Cloud1
    Dstillery Tealium1

    Websites utilizing Customer data platform

    Top websites that use Customer data platform
    DomainCountryRankContacts
    paypal.com United States65
    vimeo.com United States67
    nytimes.com United States77
    cpanel.net United States141
    nginx.com France217
    ft.com United States244
    See full domain list