Customer data platform

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database.


We have discovered 225,762 live websites that use Customer data platform.

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Customer data platform usage statistics

Total sites that use Customer data platform225,762 websites
Percentage of website that use category0.39%
Number of technologies in Customer data platform category52
Category leader Salesforce Marketing Cloud
Fastest Growing Technology Twilio Segment
Most Popular in Country United States

Subcategories



    Website Distribution by Country

    Number of websites using Customer data platform
    United States149,494 websites


    France18,232 websites
    Japan8,650 websites
    Germany5,077 websites
    GB4,867 websites
    Australia4,263 websites
    Poland3,761 websites
    Indonesia3,753 websites
    Netherlands2,670 websites
    Italy2,558 websites

    Website Distribution by TLD

    Number of websites using Customer data platform
    .com136,922 websites
    .org12,074 websites
    .net8,911 websites
    .fr5,057 websites
    .com.au5,022 websites
    .co.uk4,006 websites
    .co.jp3,602 websites
    .jp3,281 websites
    .de3,212 websites
    .pl3,132 websites

    Top Technologies

    Leading technologies in the Customer data platform category (out of 52 total).
    TechnologyWebsitesMarket ShareRecent changes
    Salesforce Marketing Cloud80,948 35.86% -26
    Tealium30,656 13.58% +84
    RudderStack27,465 12.17% +2,267
    Twilio Segment17,753 7.86% +16,448
    Sirdata17,102 7.58% -107
    Segment9,257 4.10% -18,326
    SALESmanago5,758 2.55% -65
    Netcore5,301 2.35% -136
    Autopilot4,902 2.17% -124
    mParticle4,366 1.93% +3,742
    Salesforce DMP4,188 1.86% -113
    TREASURE DATA4,069 1.80% -37
    SAP Customer Data Cloud2,103 0.93% +115
    Dstillery1,875 0.83% -447
    BlueConic1,780 0.79% -105
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    Segment Twilio Segment15,508
    Segment Tealium23
    Segment mParticle23
    Tealium RudderStack18
    Lexer RudderStack14
    RudderStack Lexer6

    Websites utilizing Customer data platform

    Top websites that use Customer data platform
    DomainCountryRankContacts
    paypal.com United States65
    vimeo.com United States67
    nytimes.com United States77
    cpanel.net United States141
    nginx.com France217
    ft.com United States244
    See full domain list