Customer data platform

A customer data platform (CDP) is a collection of software which creates a persistent, unified customer database.


We have discovered 227,458 live websites that use Customer data platform.

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Customer data platform usage statistics

Total sites that use Customer data platform227,458 websites
Percentage of website that use category0.36%
Number of technologies in Customer data platform category46
Category leader Salesforce Marketing Cloud
Fastest Growing Technology Netcore
Most Popular in Country United States


Customer data platform usage by Country

United States170,056 websites


France18,097 websites
Japan6,047 websites
Germany4,977 websites
Netherlands4,508 websites
Poland3,519 websites
GB2,423 websites
Italy1,880 websites
Australia1,592 websites
Spain1,289 websites

Customer data platform usage by TLD

.com137,565 websites
.org11,057 websites
.net8,909 websites
.com.au4,974 websites
.fr4,713 websites
.co.uk3,773 websites
.de3,483 websites
.jp3,471 websites
.pl3,432 websites
.co.jp3,350 websites

Top Technologies

Top 6 technologies in Customer data platform category (out of 46 total).
TechnologyWebsitesMarket ShareRecent changes
Salesforce Marketing Cloud87,372 38.41% +198
Segment33,215 14.60% +266
Tealium32,880 14.46% -5,521
Sirdata17,604 7.74% +287
RudderStack14,340 6.30% +533
SALESmanago6,929 3.05% -54
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Lytics TREASURE DATA37
Tealium Segment6
BlueConic RudderStack5
Tealium Salesforce Marketing Cloud3
Salesforce Marketing Cloud Tealium2
Segment RudderStack2

Websites utilizing Customer data platform

Top websites that use Customer data platform
DomainCountryRankContacts
paypal.com United States65
vimeo.com United States67
nytimes.com United States77
amazon.com United States84
cpanel.net United States141
shopify.com United States185
See full domain list