Salesforce Data Management Platform (DMP)

Category - Segmentation, Customer data platform, Marketing Analytics, Advertiser Tracking

Salesforce DMP is a data management platform that captures, unifies and activates customer data to help build customer relationships. It provides complete customer data profiles, data activation from any location or device, and multichannel engagement to streamline engaging current customers and finding new prospects.



We have discovered  7,192 live websites   that are using Salesforce DMP.

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Technology usage statistics

Websites using Salesforce DMP7,192 websites
Most popular in the country United States
Market position in Segmentation#3
Market share in Segmentation13.51%

Technology adoption

Recent changes in Salesforce DMP usage. (See Salesforce DMP Usage Changes report)
Websites that added Salesforce DMP+76
Websites that dropped Salesforce DMP-869

Salesforce Data Management Platform (DMP) usage distribution by website rank

The correlation between utilization of Salesforce DMP technology and the relative popularity of websites

Market Share

Salesforce DMP market share within the Segmentation category



Geographical Distribution

Technology usage distribution by websites across the globe.



Websites utilizing Salesforce Data Management Platform (DMP)

Top websites that use Salesforce DMP
DomainCountryRankContacts
www.washingtonpost.com United States567
link.springer.com GB675
www.salesforce.com United States761
www.marriott.com United States1,095
www2.deloitte.com United States1,240
www.vice.com United States1,749
See full domain list

Alternative Technologies


Sirdata: Total 20,719 domains found using Sirdata
Adobe Audience Manager: Total 17,009 domains found using Adobe Audience Manager
Salesforce Interaction Studio: Total 4,151 domains found using Salesforce Interaction Studio
Oracle BlueKai: Total 3,314 domains found using Oracle BlueKai
Tealium AudienceStream: Total 834 domains found using Tealium AudienceStream





Alternative Names

  • Salesforce Audience Studio
  • Krux Digital
  • Salesforce Data Management Platform (DMP)