Segmentation

Parent Category: Marketing

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.


We have discovered 52,225 live websites that use Segmentation.

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Segmentation usage statistics

Total sites that use Segmentation52,225 websites
Percentage of website that use category<0.1%
Number of technologies in Segmentation category6
Category leader Sirdata
Fastest Growing Technology Sirdata
Most Popular in Country France



Top Technologies

Top 6 technologies in Segmentation category (out of 6 total).
TechnologyWebsitesMarket ShareRecent changes
Sirdata20,719 39.67% +530
Adobe Audience Manager17,009 32.57% -185
Salesforce DMP7,192 13.77% -793
Salesforce Interaction Studio4,151 7.95% +146
Oracle BlueKai3,314 6.35% -500
Tealium AudienceStream834 1.60% -18
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Salesforce DMP Salesforce Interaction Studio2
Oracle BlueKai Adobe Audience Manager1

Segmentation usage distribution by website rank

The correlation between utilization of Segmentation technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Segmentation

Top websites that use Segmentation
DomainCountryRankContacts
www.linkedin.com United States19
www.adobe.com United States88
be.linkedin.com United States356
uk.linkedin.com United States375
aws.amazon.com United States516
nl.linkedin.com United States544
See full domain list