Segmentation

Parent Category: Marketing

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.


We have discovered 50,995 live websites that use Segmentation.

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Segmentation usage statistics

Total sites that use Segmentation50,995 websites
Percentage of website that use category<0.1%
Number of technologies in Segmentation category6
Category leader Sirdata
Fastest Growing Technology Adobe Audience Manager
Most Popular in Country United States


Segmentation usage by Country

United States24,406 websites


France17,480 websites
Netherlands1,423 websites
Germany1,381 websites
GB744 websites
Singapore442 websites
Spain438 websites
Japan429 websites
Denmark386 websites
Switzerland350 websites

Segmentation usage by TLD

.com25,688 websites
.fr5,025 websites
.net4,089 websites
.org1,571 websites
.com.au1,076 websites
.co.uk1,033 websites
.de939 websites
.nl581 websites
.it576 websites
.ca544 websites

Top Technologies

Top 6 technologies in Segmentation category (out of 6 total).
TechnologyWebsitesMarket ShareRecent changes
Sirdata20,025 39.27% -353
Adobe Audience Manager16,848 33.04% +1,355
Salesforce DMP6,965 13.66% -330
Salesforce Interaction Studio4,271 8.38% +259
Oracle BlueKai3,016 5.91% -311
Tealium AudienceStream829 1.63% -16
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Adobe Audience Manager Sirdata2
Oracle BlueKai Adobe Audience Manager1

Websites utilizing Segmentation

Top websites that use Segmentation
DomainCountryRankContacts
linkedin.com United States19
adobe.com Netherlands88
finance.yahoo.com United States102
be.linkedin.com United States356
uk.linkedin.com United States375
aws.amazon.com United States516
See full domain list