Segmentation

Parent Category: Marketing

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.


We have discovered 50,291 live Websites that use Segmentation.

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Segmentation usage statistics

Total sites that use Segmentation50,291 websites
Percentage of website that use category<0.1%
Number of technologies in Segmentation category6
Category leader Adobe Audience Manager
Fastest Growing Technology Adobe Audience Manager
Most Popular in Country United States



Top Technologies

Top 6 technologies in Segmentation category (out of 6 total).

TechnologyWebsitesMarket ShareRecent changes
Adobe Audience Manager15,969 31.75% +2,193
Sirdata15,624 31.07% +1,252
Salesforce DMP10,269 20.42% +243
Oracle BlueKai6,071 12.07% +117
Salesforce Interaction Studio3,163 6.29% +449
Tealium AudienceStream677 1.35% +57
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Oracle BlueKai Adobe Audience Manager1
Tealium AudienceStream Adobe Audience Manager1

Segmentation usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Segmentation

Top websites that use Segmentation

DomainCountryRankContacts
www.linkedin.com United States19
be.linkedin.com United States356
www.addthis.com United States513
aws.amazon.com United States516
www.oracle.com United States543
nl.linkedin.com United States544
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