Parent Category: Marketing

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.

We have discovered 38,905 live Websites that use Segmentation.

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Segmentation usage statistics

Total sites that use Segmentation38,905 websites
Percentage of website that use category<0.1%
Number if technologies in Segmentation category6

Category leader Adobe Audience Manager
Fastest Growing Technology Sirdata
Most Popular in Country US

Top Technologies

Top 6 technologies in Segmentation category.

TechnologyWebsitesMarket ShareRecent changes
Adobe Audience Manager17,95346.15%+234
Salesforce DMP7,21818.55%-2,099
Oracle BlueKai1,9895.11%-28
Salesforce Interaction Studio9862.53%+266
Tealium AudienceStream2800.72%-13
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Top technology switches

Number of we bsites that switched technologies within category in the past 3 months

FromToWebsite Count
Salesforce DMP Adobe Audience Manager1

Websites utilizing Segmentation

Top websites that use Segmentation

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Geographical Distribution

Category usage distribution by websites across the globe.