Segmentation

Parent Category: Marketing

Audience segmentation is a process of dividing people into homogeneous subgroups based upon defined criterion such as product usage, demographics, psychographics, communication behaviors and media use.


We have discovered 46,200 live websites that use Segmentation.

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Segmentation usage statistics

Total sites that use Segmentation46,200 websites
Percentage of website that use categoryless than 0.1%
Number of technologies in Segmentation category6
Category leader Adobe Audience Manager
Fastest Growing Technology Adobe Audience Manager
Most Popular in Country United States

Subcategories



    Website Distribution by Country

    Number of websites using Segmentation
    United States19,710 websites


    France14,978 websites
    Germany1,990 websites
    GB1,346 websites
    Spain616 websites
    Canada615 websites
    Netherlands599 websites
    Australia472 websites
    Italy472 websites
    Japan471 websites

    Website Distribution by TLD

    Number of websites using Segmentation
    .com24,419 websites
    .net3,904 websites
    .fr2,783 websites
    .org1,424 websites
    .de1,380 websites
    .co.uk1,061 websites
    .com.au855 websites
    .nl687 websites
    .it573 websites
    .ca505 websites

    Top Technologies

    Leading technologies in the Segmentation category (out of 6 total).
    TechnologyWebsitesMarket ShareRecent changes
    Adobe Audience Manager18,525 40.10% +250
    Sirdata17,427 37.72% +113
    Salesforce DMP4,503 9.75% -118
    Salesforce Interaction Studio3,485 7.54% +90
    Oracle BlueKai1,772 3.84% -129
    Tealium AudienceStream1,089 2.36% -24
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    Salesforce DMP Adobe Audience Manager1
    Salesforce Interaction Studio Tealium AudienceStream1

    Websites utilizing Segmentation

    Top websites that use Segmentation
    DomainCountryRankContacts
    linkedin.com United States19
    finance.yahoo.com United States102
    bbb.org United States322
    be.linkedin.com United States356
    uk.linkedin.com United States375
    behance.net United States437
    See full domain list