Marketing Automation

Parent Category: Marketing

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes.


We have discovered 3,673,676 live Websites that use Marketing Automation.

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Marketing Automation usage statistics

Total sites that use Marketing Automation3,673,676 websites
Percentage of website that use category4.06%
Number of technologies in Marketing Automation category245
Category leader MailChimp
Fastest Growing Technology Salesforce Marketing Cloud
Most Popular in Country United States



Top Technologies

Top 6 technologies in Marketing Automation category (out of 245 total).

TechnologyWebsitesMarket ShareRecent changes
MailChimp2,019,660 54.98% -851
HubSpot383,001 10.43% +4,054
MailChimp for WordPress285,801 7.78% -934
Mailchimp for WooCommerce164,844 4.49% -3,933
Klaviyo156,259 4.25% +5,040
Constant Contact146,668 3.99% +2,589
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
MailChimp Klaviyo482
MailChimp HubSpot325
MailChimp Constant Contact157
MailChimp Instafeed141
HubSpot MailChimp114
Mailchimp for WooCommerce Klaviyo94

Marketing Automation usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Marketing Automation

Top websites that use Marketing Automation

DomainCountryRankContacts
twitter.com United States7
www.linkedin.com United States19
github.com United States21
cloudflare.com United States27
afternic.com United States52
paypal.com United States65
See full domain list
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