Marketing Automation

Parent Category: Marketing

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes.


We have discovered 3,111,186 live websites that use Marketing Automation.

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Marketing Automation usage statistics

Total sites that use Marketing Automation3,111,186 websites
Percentage of website that use category5.08%
Number of technologies in Marketing Automation category281
Category leader MailChimp
Fastest Growing Technology Brevo
Most Popular in Country United States


Website Distribution by Country

Number of websites using Marketing Automation
United States1,978,535 websites


Germany176,110 websites
France141,557 websites
GB96,287 websites
Netherlands84,571 websites
Italy55,104 websites
Australia38,011 websites
Israel36,977 websites
Canada31,171 websites
Cyprus30,817 websites

Website Distribution by TLD

Number of websites using Marketing Automation
.com1,663,280 websites
.org197,809 websites
.co.uk105,322 websites
.nl85,062 websites
.de81,551 websites
.com.au77,418 websites
.fr63,829 websites
.net61,731 websites
.it52,643 websites
.com.br51,339 websites

Top Technologies

Leading technologies in the Marketing Automation category (out of 281 total).
TechnologyWebsitesMarket ShareRecent changes
MailChimp1,356,742 43.61% -17,755
Brevo375,015 12.05% +23,906
HubSpot354,994 11.41% +6,085
MailChimp for WordPress217,890 7.00% -1,430
Klaviyo180,661 5.81% +5,510
Constant Contact121,309 3.90% -490
Mailchimp for WooCommerce107,020 3.44% -2,233
EepURL Reports106,928 3.44% -904
Adobe Experience Cloud105,842 3.40% +1,485
Salesforce Marketing Cloud84,952 2.73% +533
ActiveCampaign84,901 2.73% -597
Mintt Instafeed73,102 2.35% +7,999
Pardot67,799 2.18% +370
Campaign Monitor57,599 1.85% +951
Squarespace Email Campaigns38,412 1.23% -419
See full technology list

Top technology switches

Number of websites that recently switched technologies within category

FromToWebsite Count
MailChimp Brevo279
MailChimp Klaviyo227
MailChimp Brevo136
MailChimp HubSpot104
Brevo Brevo95
MailChimp for WordPress Brevo92

Websites utilizing Marketing Automation

Top websites that use Marketing Automation
DomainCountryRankContacts
linkedin.com United States19
github.com United States21
cloudflare.com United States27
afternic.com United States52
paypal.com United States65
vimeo.com United States67
See full domain list