Marketing Automation

Parent Category: Marketing

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes.


We have discovered 3,589,309 live websites that use Marketing Automation.

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Marketing Automation usage statistics

Total sites that use Marketing Automation3,589,309 websites
Percentage of website that use category4.44%
Number of technologies in Marketing Automation category264
Category leader MailChimp
Fastest Growing Technology HubSpot
Most Popular in Country United States



Top Technologies

Top 6 technologies in Marketing Automation category (out of 264 total).
TechnologyWebsitesMarket ShareRecent changes
MailChimp1,811,727 50.48% -6,928
HubSpot382,616 10.66% +23,795
MailChimp for WordPress251,680 7.01% -1,187
Brevo211,273 5.89% +1,605
Klaviyo182,436 5.08% +17,994
Constant Contact138,918 3.87% +1,740
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
MailChimp Klaviyo358
MailChimp HubSpot351
MailChimp Brevo222
Emarsys Klaviyo216
Salesforce Marketing Cloud HubSpot100
Pardot HubSpot93

Marketing Automation usage distribution by website rank

The correlation between utilization of Marketing Automation technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Marketing Automation

Top websites that use Marketing Automation
DomainCountryRankContacts
twitter.com United States7
www.linkedin.com United States19
github.com United States21
cloudflare.com United States27
afternic.com United States52
paypal.com United States65
See full domain list