Marketing Automation

Parent Category: Marketing

Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes.


We have discovered 2,949,281 live websites that use Marketing Automation.

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Marketing Automation usage statistics

Total sites that use Marketing Automation2,949,281 websites
Percentage of website that use category5.10%
Number of technologies in Marketing Automation category283
Category leader MailChimp
Fastest Growing Technology Brevo
Most Popular in Country United States

Subcategories



    Website Distribution by Country

    Number of websites using Marketing Automation
    United States1,616,145 websites


    Germany157,621 websites
    France147,364 websites
    GB133,501 websites
    Netherlands89,443 websites
    Italy65,448 websites
    Canada64,263 websites
    Australia63,437 websites
    Brazil44,458 websites
    Israel42,219 websites

    Website Distribution by TLD

    Number of websites using Marketing Automation
    .com1,552,706 websites
    .org193,375 websites
    .co.uk98,257 websites
    .de87,341 websites
    .nl80,956 websites
    .fr69,562 websites
    .com.au69,449 websites
    .net59,665 websites
    .it51,600 websites
    .com.br48,096 websites

    Top Technologies

    Leading technologies in the Marketing Automation category (out of 283 total).
    TechnologyWebsitesMarket ShareRecent changes
    MailChimp1,144,984 38.82% -15,551
    Brevo497,703 16.88% +41,128
    HubSpot363,126 12.31% +16,802
    Klaviyo193,891 6.57% +5,485
    MailChimp for WordPress175,314 5.94% -4,069
    Adobe Experience Cloud119,978 4.07% +16,111
    Constant Contact108,779 3.69% -444
    EepURL Reports90,469 3.07% -1,920
    Mailchimp for WooCommerce81,061 2.75% -2,200
    Salesforce Marketing Cloud80,948 2.74% -26
    ActiveCampaign73,589 2.50% -1,001
    Pardot65,061 2.21% +9
    Campaign Monitor56,590 1.92% +373
    HighLevel46,923 1.59% +1,857
    Squarespace Email Campaigns35,311 1.20% -429
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    MailChimp Brevo346
    MailChimp Klaviyo171
    MailChimp for WordPress Brevo113
    MailChimp HubSpot86
    HubSpot Brevo65
    MailChimp Adobe Experience Cloud62

    Websites utilizing Marketing Automation

    Top websites that use Marketing Automation
    DomainCountryRankContacts
    linkedin.com United States19
    github.com United States21
    cloudflare.com United States27
    afternic.com United States52
    paypal.com United States65
    vimeo.com United States67
    See full domain list