Email Marketing

Parent Category: Marketing

Email Marketing is used to build loyalty, trust, or brand awareness by sending emails to potential or current customers. Email Marketing is divided into Direct email and Transaction email.


We have discovered 4,263,953 live websites that use Email Marketing.

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Email Marketing usage statistics

Total sites that use Email Marketing4,263,953 websites
Percentage of website that use category5.20%
Number of technologies in Email Marketing category192
Category leader MailChimp
Fastest Growing Technology HubSpot
Most Popular in Country United States



Top Technologies

Top 6 technologies in Email Marketing category (out of 192 total).
TechnologyWebsitesMarket ShareRecent changes
MailChimp1,853,719 43.47% -14,869
Sendgrid455,328 10.68% +9,454
HubSpot382,696 8.98% +20,585
Mailgun225,828 5.30% +10,234
Brevo213,449 5.01% +2,755
Klaviyo177,850 4.17% +16,694
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
MailChimp Klaviyo363
MailChimp HubSpot328
MailChimp Mailer Lite276
MailChimp Brevo248
MailChimp Sendgrid240
MailChimp Mailgun221

Email Marketing usage distribution by website rank

The correlation between utilization of Email Marketing technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Email Marketing

Top websites that use Email Marketing
DomainCountryRankContacts
hugedomains.com United States14
github.com United States21
cloudflare.com United States27
paypal.com United States65
vimeo.com United States67
wordpress.com United States68
See full domain list