Analytics

Web Analytics Software is used for the discovery, interpretation, and communication of meaningful patterns in user data.


We have discovered 18,273,064 live websites that use Analytics.

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Analytics usage statistics

Total sites that use Analytics18,273,064 websites
Percentage of website that use category31.05%
Number of technologies in Analytics category625
Category leader Google Analytics
Fastest Growing Technology Google AdWords Conversion
Most Popular in Country United States



Website Distribution by Country

Number of websites using Analytics
United States7,756,236 websites


Germany1,034,497 websites
Russia1,018,513 websites
Japan695,368 websites
France693,952 websites
GB644,771 websites
Netherlands486,688 websites
Italy473,863 websites
China364,879 websites
Canada340,800 websites

Website Distribution by TLD

Number of websites using Analytics
.com8,335,734 websites
.ru928,313 websites
.org787,669 websites
.de629,545 websites
.net549,910 websites
.co.uk480,363 websites
.nl426,141 websites
.it367,653 websites
.fr333,778 websites
.com.br292,068 websites

Top Technologies

Leading technologies in the Analytics category (out of 625 total).
TechnologyWebsitesMarket PenetrationRecent changes
Google Analytics12,466,709 68.22% +46,765
Global Site Tag7,227,796 39.55% +36,722
Cloudflare Insights3,386,945 18.54% -143,721
Facebook Pixel2,223,051 12.17% +11,444
Site Kit1,304,683 7.14% +44,387
Facebook Conversion Tracking1,291,930 7.07% -136
Google Analytics Enhanced eCommerce1,102,135 6.03% -41,186
Yandex.Metrika1,027,722 5.62% -2,575
Google AdWords Conversion912,023 4.99% +507,947
MonsterInsights672,997 3.68% -10,656
Google Phone Conversion Tracking668,059 3.66% +11,868
Snowplow563,101 3.08% -13,122
Microsoft Clarity520,040 2.85% +27,207
Matomo495,550 2.71% -1,957
Pinterest Tag492,025 2.69% -1,168
See full technology list

Websites utilizing Analytics

Top websites that use Analytics
DomainCountryRankContacts
wordpress.org United States4
twitter.com United States7
developers.google.com United States11
hugedomains.com United States14
linkedin.com United States19
cloudflare.com United States27
See full domain list