Analytics

Analytics category usage and statistics

Category technology providers

	Google Analytics	21.38%
	Google Tag Manager	14.20%
	Global Site Tag	7.49%
	Facebook Pixel	3.66%
	Facebook Conversion Tracking	3.29%
	Google AdWords Conversion	1.44%
	New Relic	1.09%
	Yandex.Metrika	0.98%
	Matomo	0.81%
	Boomerang	0.75%
	Remarketing and Advertising Reporting Features	0.70%
	Hotjar	0.64%
	Snowplow	0.59%
	Liveinternet	0.51%
	Statcounter	0.46%
	Google Ads	0.39%
	Alexa Certified Site Metrics	0.31%
	LinkedIn Insight Tag	0.30%
	comScore	0.30%
	Baidu Analytics	0.30%
	Hubspot Tracking	0.28%
	Quantcast	0.26%
	Google Optimize	0.25%
	WP-Statistics	0.23%
	Yadro Counter	0.22%
	Optimizely	0.21%
	Klaviyo	0.20%
	Bing Universal Event Tracking	0.19%
	Hubspot Forms	0.17%
	Google Analytics Enhanced eCommerce	0.15%
	Clicky	0.15%
	LinkedIn Insights	0.14%
	MailMunch	0.14%
	Intercom	0.13%
	Crazy Egg	0.13%
	Rambler Counter	0.13%
	Shareaholic	0.12%
	Google Conversion Linker	0.11%
	Twitter Conversion Tracking	0.11%
	CNZZ	0.11%
	51.la	0.10%
	Mailite Lite	0.10%
	Mixpanel	0.10%
	SiteCatalyst	0.09%
	Microsoft Application Insights	0.08%
	Google Phone Conversion Tracking	0.08%
	Bold Commerce	0.08%
	Histats	0.08%
	Visual Website Optimizer	0.07%
	ezoic	0.07%
	Cloudflare Insights	0.07%
	SiteImprove Analytics	0.07%
	Lucky Orange	0.07%
	Gemius	0.07%
	Segment	0.06%
	Hubspot Call-to-Action	0.05%
	Omnisend	0.05%
	Wiredminds	0.05%
	Pingdom RUM	0.05%
	Chartbeat	0.05%
	vCita	0.05%
	Dynatrace	0.04%
	Adobe Audience Manager	0.04%
	HotLog	0.04%
	Smartlook	0.04%
	WordPress Stats	0.04%
	SendPulse	0.04%
	FullStory	0.03%
	Ruxit	0.03%
	Snapchat Pixel	0.03%
	theTradeDesk	0.03%
	Inspectlet	0.03%
	Adfox	0.03%
	Salesforce DMP	0.03%
	Zipkin	0.03%
	Drip	0.03%
	Microsoft Clarity	0.03%
	Heap	0.03%
	AWIN	0.03%
	Site Meter	0.03%
	AT Internet XiTi	0.03%
	nielsen	0.03%
	RealTracker	0.02%
	ShinyStat	0.02%
	Yahoo! Web Analytics	0.02%
	Impact	0.02%
	Moat	0.02%
	AWeber	0.02%
	AT Internet Analyzer	0.02%
	Ahoy	0.02%
	CQuotient	0.02%
	BazaarVoice	0.02%
	PayPal Marketing Solutions	0.02%
	Amplitude	0.02%
	Civic UK	0.02%
	Parse.ly	0.01%
	Kliken	0.01%
	Oribi	0.01%
	GoSquared	0.01%
	DotDigital	0.01%
	Attentive	0.01%
	VWO Engage	0.01%
	MediaMath	0.01%
	G2	0.01%
	Open Web Analytics	0.01%
	OnThe IO	0.01%
	Rakuten Marketing Tracking	0.01%
	AppDynamics	0.01%
	ZoomInfo	0.01%
	SALESmanago	0.01%
	Feathr	0.01%
	Webtrekk	0.01%
	AD Lightning	0.01%
	KISSmetrics	0.01%
	PageSense	0.01%
	SpeedCurve	0.01%
	Gauges	0.01%
	Sift	0.01%
	SAPO	0.01%
	Profitwell	0.01%
	Navegg	0.01%
	TowerData	0.01%
	Dynamic Yield	0.01%
	Webtrends	0.01%
	BlueKai	0.01%
	Reddit Pixel	0.01%
	Roku Advertising	0.01%
	Freshmarketer	0.01%
	Coveo	0.01%
	Bizible	0.01%
	Mint	0.00%
	LeadManagerFX	0.00%
	Instana	0.00%
	Meiqia	0.00%
	RAYGUN	0.00%
	W3Counter	0.00%
	IBM Coremetrics	0.00%
	kameleoon	0.00%
	Adobe Analytics	0.00%
	MotoFuze	0.00%
	GoStats	0.00%
	Everest Technologies	0.00%
	Snoobi	0.00%
	Reinvigorate	0.00%
	DOTMETRICS	0.00%
	Lotame	0.00%
	Tableau	0.00%
	LiveRamp	0.00%
	Venatus	0.00%
	Advertising.com Pixel	0.00%
	RemarketStats	0.00%
	Sensors Data	0.00%
	AD EBiS	0.00%
	Tencent Analytics	0.00%
	AFS Analytics	0.00%
	ClickHeat	0.00%
	ADCELL	0.00%
	Taboola Newsroom	0.00%
	6Sense	0.00%
	OneStat	0.00%
	GrowingIO	0.00%
	Connectio	0.00%
	ConnectRetarget	0.00%
	Kampyle	0.00%
	Softcube	0.00%
	Woopra	0.00%
	DMS CMS	0.00%
	Ruler Analytics	0.00%
	Omniconvert	0.00%
	Zaius	0.00%
	Haravan Analytics	0.00%
	Cross Pixel	0.00%
	Market Hero	0.00%
	Eyereturn	0.00%
	Zoom Analytics	0.00%
	Simple Analytics	0.00%
	Oracle Recommendations On Demand	0.00%
	Countly	0.00%
	vbout	0.00%
	Engagio	0.00%
	Metricool	0.00%
	PayHelm	0.00%
	Luigi’s Box	0.00%
	SegMetrics	0.00%
	Clearbit Reveal	0.00%
	LexisNexis	0.00%
	ip-label	0.00%
	FIELDTEST	0.00%
	user.com	0.00%
	Adjust	0.00%
	ADPLAN	0.00%
	Splitbee	0.00%
	Freespee	0.00%
	Munin	0.00%
	Tealeaf	0.00%
	Branch	0.00%
	Jirafe	0.00%
	AWStats	0.00%
	Mouse Flow	0.00%
	Nagios	0.00%
	Seeding Alliance	0.00%
	Wild Apricot	0.00%
	Movio Tracker	0.00%
	ClickCertain	0.00%
	OneAPM	0.00%
	Analysys Ark	0.00%
	ImpactData	0.00%
	Simulmedia	0.00%
	hantana	0.00%
	SMG	0.00%
	VisualPath	0.00%
	Advanced Web Stats	0.00%
	Centreon	0.00%