Facebook Pixel

Category - Advertising Networks

Facebook Pixel helps clients to track conversions from Facebook ads and measure ad results.

Technology usage statistics

Websites using Facebook Pixel 367,252 websites
Most popular in the country United States of America
Market position in Advertising Networks #1
Market share in Advertising Networks 40.53%

Technology adoption

Recent changes in Facebook Pixel usage. (See Facebook Pixel Usage Changes report)
Websites that added Facebook Pixel +23,332
Websites that dropped Facebook Pixel -23,782

Distribution by websites popularity

Facebook Pixel detection in the top websites by popularity
Top 10k sites 994 websites
Top 100k sites 8,199 websites
Top 1m sites 46,893 websites

Websites utilizing Facebook Pixel

Top websites that use Facebook Pixel

Domain Country Rank Contacts
www.eventbrite.com United States of America 60
tinyurl.com United States of America 69
slate.com United States of America 82
about.me United States of America 94
www.npr.org United States of America 148
www.rollingstone.com United States of America 175
See full domain list

Market Share

Facebook Pixel market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.






Facebook Pixel often used together with


Category - Document Standards.
JavaScript is used together with Facebook Pixel on 362,622 domains. Total 6,622,159 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Facebook Pixel on 362,437 domains. Total 8,702,930 domains found using UTF-8
Category - Mobile.
Viewport Meta is used together with Facebook Pixel on 335,995 domains. Total 4,818,971 domains found using Viewport Meta
Category - JavaScript Libraries.
jQuery is used together with Facebook Pixel on 324,550 domains. Total 4,177,824 domains found using jQuery
Category - Document Standards.
HTML5 Tags is used together with Facebook Pixel on 322,653 domains. Total 4,360,978 domains found using HTML5 Tags
Category - Document Standards.
Description Meta is used together with Facebook Pixel on 281,284 domains. Total 3,558,654 domains found using Description Meta


Alternative Technologies


AdForm: Total 1,820 domains found using AdForm
AdOcean: Total domains found using AdOcean
AdRiver: Total 1,171 domains found using AdRiver
AdRoll: Total 13,185 domains found using AdRoll
Advanced Ads: Total 1,851 domains found using Advanced Ads
Adverticum: Total 490 domains found using Adverticum
Adzerk: Total 38 domains found using Adzerk
AppNexus: Total 5,687 domains found using AppNexus
BuySellAds: Total 1,431 domains found using BuySellAds
Carbon Ads: Total 150 domains found using Carbon Ads