Ad Exchange

Parent Category: Advertising

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks


We have discovered 183,419 live websites that use Ad Exchange.

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Ad Exchange usage statistics

Total sites that use Ad Exchange183,419 websites
Percentage of website that use category0.29%
Number of technologies in Ad Exchange category13
Category leader AppNexus
Fastest Growing Technology InMobi
Most Popular in Country United States

Alternative Names

  • Advertising Platform


Ad Exchange usage by Country

United States139,619 websites


France10,580 websites
Japan8,399 websites
Germany3,567 websites
Canada3,209 websites
GB2,192 websites
Netherlands2,082 websites
Sweden1,587 websites
Finland1,049 websites

Ad Exchange usage by TLD

.com120,189 websites
.net9,560 websites
.org8,901 websites
.fr3,004 websites
.co.uk2,988 websites
.blog2,927 websites
.jp2,495 websites
.de2,406 websites
.se2,158 websites
.fi1,886 websites

Top Technologies

Top 6 technologies in Ad Exchange category (out of 13 total).
TechnologyWebsitesMarket ShareRecent changes
AppNexus143,398 78.18% +576
Magnite102,350 55.80% +382
PubMatic100,447 54.76% -1,711
OpenX96,877 52.82% -549
InMobi16,254 8.86% +3,889
MicroAd9,826 5.36% -47
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Magnite AppNexus51
OpenX AppNexus39
Magnite OpenX20
AppNexus PubMatic2
Magnite PubMatic2
PubMatic Magnite2

Websites utilizing Ad Exchange

Top websites that use Ad Exchange
DomainCountryRankContacts
facebook.com United States2
instagram.com United States9
nytimes.com United States77
developers.facebook.com United States158
tw.yahoo.com United States162
de-de.facebook.com United States223
See full domain list