Ad Exchange

Parent Category: Advertising

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks


We have discovered 240,554 live websites that use Ad Exchange.

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Ad Exchange usage statistics

Total sites that use Ad Exchange240,554 websites
Percentage of website that use category0.30%
Number of technologies in Ad Exchange category8
Category leader Yahoo Advertising
Fastest Growing Technology Connatix
Most Popular in Country United States

Alternative Names

  • Advertising Platform



Top Technologies

Top 6 technologies in Ad Exchange category (out of 8 total).
TechnologyWebsitesMarket ShareRecent changes
Yahoo Advertising175,952 73.14% -5,539
AppNexus158,037 65.70% -525
MicroAd20,685 8.60% -11
Connatix998 0.41% +16
Duration Media507 0.21% -6
Advertising.com Pixel386 0.16% -10
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
AppNexus Duration Media2
MicroAd Yahoo Advertising2
AppNexus Yahoo Advertising1
Connatix AppNexus1

Ad Exchange usage distribution by website rank

The correlation between utilization of Ad Exchange technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Ad Exchange

Top websites that use Ad Exchange
DomainCountryRankContacts
www.facebook.com United States2
www.instagram.com United States9
www.messenger.com United States12
finance.yahoo.com United States102
developers.facebook.com United States158
tw.yahoo.com United States162
See full domain list