Ad Exchange

Parent Category: Advertising

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks


We have discovered 98,464 live websites that use Ad Exchange.

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Ad Exchange usage statistics

Total sites that use Ad Exchange98,464 websites
Percentage of website that use category0.16%
Number of technologies in Ad Exchange category13
Category leader Xandr
Fastest Growing Technology MicroAd
Most Popular in Country United States

Alternative Names

  • Advertising Platform

Subcategories



    Website Distribution by Country

    Number of websites using Ad Exchange
    United States41,593 websites


    Japan20,257 websites
    France9,917 websites
    Germany2,748 websites
    GB2,288 websites
    Sweden1,865 websites
    Netherlands1,706 websites
    Italy1,634 websites
    Canada1,414 websites
    Spain1,297 websites

    Website Distribution by TLD

    Number of websites using Ad Exchange
    .com49,565 websites
    .net7,086 websites
    .jp6,489 websites
    .org3,492 websites
    .fr2,667 websites
    .de1,853 websites
    .se1,761 websites
    .co.uk1,713 websites
    .fi1,620 websites
    .it1,551 websites

    Top Technologies

    Leading technologies in the Ad Exchange category (out of 13 total).
    TechnologyWebsitesMarket ShareRecent changes
    Xandr45,363 46.07% -5,712
    MicroAd21,279 21.61% +438
    InMobi15,720 15.97% -21
    Magnite10,313 10.47% -5,478
    PubMatic8,419 8.55% -4,355
    OpenX5,419 5.50% -4,415
    SpotX2,901 2.95% +2
    FreeWheel1,336 1.36% +4
    Connatix1,041 1.06% +192
    Duration Media446 0.45% -5
    Advertising.com Pixel247 0.25% -19
    Improve Digital212 0.22% -3
    AdGear60 less than 0.1% +1
    See full technology list

    Top technology switches

    Number of websites that recently switched technologies within category

    FromToWebsite Count
    SpotX OpenX2
    PubMatic OpenX2
    Xandr InMobi1
    Xandr PubMatic1
    FreeWheel Xandr1
    OpenX InMobi1

    Websites utilizing Ad Exchange

    Top websites that use Ad Exchange
    DomainCountryRankContacts
    instagram.com United States9
    nytimes.com United States77
    mailchimp.com United States272
    ameblo.jp Japan328
    businessinsider.com United States572
    sourceforge.net United States664
    See full domain list