Ad Exchange

Parent Category: Advertising

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks


We have discovered 226,580 live Websites that use Ad Exchange.

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Ad Exchange usage statistics

Total sites that use Ad Exchange226,580 websites
Percentage of website that use category0.25%
Number of technologies in Ad Exchange category8
Category leader AppNexus
Fastest Growing Technology Yahoo Advertising
Most Popular in Country United States

Description


Alternative Names

  • Advertising Platform



Top Technologies

Top 6 technologies in Ad Exchange category (out of 8 total).

TechnologyWebsitesMarket ShareRecent changes
AppNexus175,211 77.33% -3,626
Yahoo Advertising128,351 56.65% +10,652
MicroAd24,231 10.69% +1,288
Connatix12,467 5.50% +2,693
Improve Digital624 0.28% +6
Advertising.com Pixel506 0.22% -8
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
Yahoo Advertising AppNexus15
AppNexus Yahoo Advertising14
Connatix AppNexus7
AppNexus Connatix5
AppNexus Duration Media4
Yahoo Advertising MicroAd1

Ad Exchange usage distribution by website popularity



Geographical Distribution

Category usage distribution by websites across the globe.






Websites utilizing Ad Exchange

Top websites that use Ad Exchange

DomainCountryRankContacts
www.facebook.com United States2
www.instagram.com United States9
www.messenger.com United States12
de-de.facebook.com United States223
mailchimp.com United States272
www.internalfb.com United States300
See full domain list
Flat price per the report, subscription is not required.