Audience Measurement
List of technologies in Audience Measurement category| Technology | Websites | Market Share | Recent changes |
|---|---|---|---|
 Google Analytics | 15,496,711 | 90.05% | -63,159 |
 Yandex.Metrika | 1,196,847 | 6.95% | -2,123 |
| 657,152 | 3.82% | +93 | |
 Matomo | 616,283 | 3.58% | +7,161 |
 Hotjar | 518,840 | 3.01% | +359 |
 Cloudflare Insights | 293,093 | 1.70% | +8,861 |
 Klaviyo | 182,436 | 1.06% | +17,994 |
 comScore | 99,537 | 0.58% | -188 |
 Clicky | 60,384 | 0.35% | +1,436 |
 Plausible | 55,293 | 0.32% | +1,312 |
| 53,377 | 0.31% | -1,925 | |
 SiteCatalyst | 48,524 | 0.28% | -102 |
 Mouseflow | 40,170 | 0.23% | +1,371 |
 Mixpanel | 39,545 | 0.23% | +1,283 |
 Yahoo! Web Analytics | 28,805 | 0.17% | -431 |
| 28,535 | 0.17% | -236 | |
| 27,429 | 0.16% | -41 | |
| 25,436 | 0.15% | +2,492 | |
| 22,817 | 0.13% | +29 | |
 Alexa Certified Site Metrics | 22,556 | 0.13% | -1,385 |