DoubleClick for Publishers

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).



We have discovered 162,338 live websites that are using DoubleClick for Publishers (DFP).

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Technology usage statistics

Websites using DoubleClick for Publishers (DFP)162,338 websites
Most popular in the country US
Market position in Advertising Networks#10
Market penetration in Advertising Networks1.83%

Technology adoption

Recent changes in DoubleClick for Publishers (DFP) usage. (See DoubleClick for Publishers (DFP) Usage Changes report)
Websites that added DoubleClick for Publishers (DFP)+32,454
Websites that dropped DoubleClick for Publishers (DFP)-34,744

Distribution by websites popularity

DoubleClick for Publishers detection in the top websites by popularity
Top 10k sites392 websites
Top 100k sites3,863 websites
Top 1m sites22,110 websites

Websites utilizing DoubleClick for Publishers

Top websites that use DoubleClick for Publishers (DFP)

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Flat price per the report, subscription is not required.

Geographical Distribution

Technology usage distribution by websites across the globe.






Alternative Technologies


AdBlock: Total 3,839,258 domains found using AdBlock
Facebook Pixel: Total 2,330,349 domains found using Facebook Pixel
Google AdSense: Total 1,978,376 domains found using Google AdSense
Google Ads: Total 569,704 domains found using Google Ads
DoubleClick Ad Exchange (AdX): Total 248,308 domains found using DoubleClick Ad Exchange (AdX)
Amazon Advertising: Total 235,526 domains found using Amazon Advertising
Twitter Ads: Total 187,130 domains found using Twitter Ads
Google Publisher Tag: Total 167,414 domains found using Google Publisher Tag
AppNexus: Total 162,864 domains found using AppNexus
WordAds: Total 145,298 domains found using WordAds





Alternative Names

  • DFP
  • DART for Publishers
  • Google Ad Manager