DoubleClick for Publishers

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).

Technology usage statistics

Websites using DoubleClick for Publishers (DFP) 50,749 websites
Most popular in the country United States of America
Market position in Advertising Networks #4
Market share in Advertising Networks 5.55%

Technology adoption

Recent changes in DoubleClick for Publishers (DFP) usage. (See DoubleClick for Publishers (DFP) Usage Changes report)
Websites that added DoubleClick for Publishers (DFP) +4,742
Websites that dropped DoubleClick for Publishers (DFP) -10,382

Distribution by websites popularity

DoubleClick for Publishers detection in the top websites by popularity
Top 10k sites 510 websites
Top 100k sites 1,642 websites
Top 1m sites 13,685 websites

Websites utilizing DoubleClick for Publishers

Top websites that use DoubleClick for Publishers (DFP)

Domain Country Rank Contacts
www.nytimes.com United States of America 47
www.wired.com United States of America 76
slate.com United States of America 82
lifehacker.com United States of America 167
abcnews.go.com United States of America 169
www.latimes.com United States of America 202
See full domain list

Market Share

DoubleClick for Publishers (DFP) market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.






Alternative Names

  • DFP
  • DART for Publishers
  • Google Ad Manager

DoubleClick for Publishers often used together with


Category - Document Standards.
JavaScript is used together with DoubleClick for Publishers (DFP) on 50,251 domains. Total 6,741,983 domains found using JavaScript
Category - Analytics.
Google Tag Manager is used together with DoubleClick for Publishers (DFP) on 49,674 domains. Total 1,484,025 domains found using Google Tag Manager
Category - Document Encoding.
UTF-8 is used together with DoubleClick for Publishers (DFP) on 45,886 domains. Total 8,853,308 domains found using UTF-8
Category - Mobile.
Viewport Meta is used together with DoubleClick for Publishers (DFP) on 42,738 domains. Total 5,033,722 domains found using Viewport Meta
Category - Document Standards.
HTML5 Tags is used together with DoubleClick for Publishers (DFP) on 40,069 domains. Total 4,452,760 domains found using HTML5 Tags
Category - JavaScript Libraries.
jQuery is used together with DoubleClick for Publishers (DFP) on 40,021 domains. Total 4,261,684 domains found using jQuery


Alternative Technologies


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AdOcean: Total domains found using AdOcean
AdRiver: Total 1,174 domains found using AdRiver
AdRoll: Total 13,220 domains found using AdRoll
Advanced Ads: Total 1,898 domains found using Advanced Ads
Adverticum: Total 494 domains found using Adverticum
Adzerk: Total 41 domains found using Adzerk
AppNexus: Total 5,786 domains found using AppNexus
BuySellAds: Total 1,453 domains found using BuySellAds
Carbon Ads: Total 153 domains found using Carbon Ads