DoubleClick for Publishers

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).



We have discovered 49,559 live website that are using DoubleClick for Publishers (DFP).

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Technology usage statistics

Websites using DoubleClick for Publishers (DFP) 49,559 websites
Most popular in the country United States of America
Market position in Advertising Networks #5
Market share in Advertising Networks 1.88%

Technology adoption

Recent changes in DoubleClick for Publishers (DFP) usage. (See DoubleClick for Publishers (DFP) Usage Changes report)
Websites that added DoubleClick for Publishers (DFP) +1,490
Websites that dropped DoubleClick for Publishers (DFP) -1,076

Distribution by websites popularity

DoubleClick for Publishers detection in the top websites by popularity
Top 10k sites 531 websites
Top 100k sites 1,675 websites
Top 1m sites 13,937 websites

Websites utilizing DoubleClick for Publishers

Top websites that use DoubleClick for Publishers (DFP)

Domain Country Rank Contacts
www.flickr.com United States of America 43
www.nytimes.com United States of America 47
www.wired.com United States of America 76
slate.com United States of America 82
time.com United States of America 153
lifehacker.com United States of America 167
See full domain list
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Market Share

DoubleClick for Publishers (DFP) market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.








Alternative Names

  • DFP
  • DART for Publishers
  • Google Ad Manager

DoubleClick for Publishers often used together with


Category - Document Standards.
JavaScript is used together with DoubleClick for Publishers (DFP) on 50,044 domains. Total 6,019,684 domains found using JavaScript
Category - Analytics.
Google Tag Manager is used together with DoubleClick for Publishers (DFP) on 49,065 domains. Total 1,641,219 domains found using Google Tag Manager
Category - Document Encoding.
UTF-8 is used together with DoubleClick for Publishers (DFP) on 48,768 domains. Total 8,059,052 domains found using UTF-8
Category - Advertising Networks.
Google AdSense is used together with DoubleClick for Publishers (DFP) on 47,469 domains. Total 1,492,548 domains found using Google AdSense
Category - Mobile.
Viewport Meta is used together with DoubleClick for Publishers (DFP) on 43,421 domains. Total 5,070,400 domains found using Viewport Meta
Category - JavaScript Libraries.
jQuery is used together with DoubleClick for Publishers (DFP) on 42,648 domains. Total 4,033,938 domains found using jQuery


Alternative Technologies


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AdButler: Total 1,594 domains found using AdButler
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adf.ly: Total 563 domains found using adf.ly
AdForm: Total 1,669 domains found using AdForm
AdOcean: Total 1,043 domains found using AdOcean
AdPushup: Total 182 domains found using AdPushup
AdRecover: Total 242 domains found using AdRecover
AdRiver: Total 1,126 domains found using AdRiver
AdRoll: Total 23,402 domains found using AdRoll