DoubleClick for Publishers

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).

We have discovered 49,526 live website that are using DoubleClick for Publishers (DFP).

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Technology usage statistics

Websites using DoubleClick for Publishers (DFP) 49,526 websites
Most popular in the country United States of America
Market position in Advertising Networks #4
Market share in Advertising Networks 6.49%

Technology adoption

Recent changes in DoubleClick for Publishers (DFP) usage. (See DoubleClick for Publishers (DFP) Usage Changes report)
Websites that added DoubleClick for Publishers (DFP) +1,021
Websites that dropped DoubleClick for Publishers (DFP) -1,257

Distribution by websites popularity

DoubleClick for Publishers detection in the top websites by popularity
Top 10k sites 529 websites
Top 100k sites 1,658 websites
Top 1m sites 13,744 websites

Websites utilizing DoubleClick for Publishers

Top websites that use DoubleClick for Publishers (DFP)

Domain Country Rank Contacts United States of America 43 United States of America 47 United States of America 76 United States of America 82 United States of America 167 United States of America 169
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Market Share

DoubleClick for Publishers (DFP) market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.

Alternative Names

  • DFP
  • DART for Publishers
  • Google Ad Manager

DoubleClick for Publishers often used together with

Category - Document Standards.
JavaScript is used together with DoubleClick for Publishers (DFP) on 49,463 domains. Total 6,050,225 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with DoubleClick for Publishers (DFP) on 48,470 domains. Total 8,008,737 domains found using UTF-8
Category - Analytics.
Google Tag Manager is used together with DoubleClick for Publishers (DFP) on 48,234 domains. Total 1,509,438 domains found using Google Tag Manager
Category - Mobile.
Viewport Meta is used together with DoubleClick for Publishers (DFP) on 42,738 domains. Total 5,008,842 domains found using Viewport Meta
Category - Document Standards.
Description Meta is used together with DoubleClick for Publishers (DFP) on 40,481 domains. Total 4,082,872 domains found using Description Meta
Category - JavaScript Libraries.
jQuery is used together with DoubleClick for Publishers (DFP) on 37,457 domains. Total 4,099,561 domains found using jQuery

Alternative Technologies

ADBRIDG: Total 209 domains found using ADBRIDG
AdButler: Total 1,494 domains found using AdButler
Adcash: Total 85 domains found using Adcash Total 562 domains found using
AdForm: Total 1,714 domains found using AdForm
AdOcean: Total 1,100 domains found using AdOcean
AdPushup: Total 160 domains found using AdPushup
AdRecover: Total 230 domains found using AdRecover
AdRiver: Total 1,114 domains found using AdRiver
AdRoll: Total 14,992 domains found using AdRoll