DoubleClick for Publishers

Category - Advertising Networks

Google Ad Manager is an ad exchange platform that combines the features of two former Google's services - DoubleClick for Publishers (DFP) and DoubleClick Ad Exchange (AdX).

Technology usage statistics

Websites using DoubleClick for Publishers (DFP) 50,870 websites
Most popular in the country United States of America
Market position in Advertising Networks #4
Market share in Advertising Networks 5.94%

Technology adoption

Recent changes in DoubleClick for Publishers (DFP) usage. (See DoubleClick for Publishers (DFP) Usage Changes report)
Websites that added DoubleClick for Publishers (DFP) +1,750
Websites that dropped DoubleClick for Publishers (DFP) -8,292

Distribution by websites popularity

DoubleClick for Publishers detection in the top websites by popularity
Top 10k sites 525 websites
Top 100k sites 1,668 websites
Top 1m sites 13,697 websites

Websites utilizing DoubleClick for Publishers

Top websites that use DoubleClick for Publishers (DFP)

Domain Country Rank Contacts
www.wired.com United States of America 76
slate.com United States of America 82
lifehacker.com United States of America 167
abcnews.go.com United States of America 169
www.independent.co.uk United States of America 170
www.nytimes.com United States of America 908,515
See full domain list

Market Share

DoubleClick for Publishers (DFP) market share within the Advertising Networks category

Geographical Distribution

Technology usage distribution by websites across the globe.






Alternative Names

  • DFP
  • DART for Publishers
  • Google Ad Manager

DoubleClick for Publishers often used together with


Category - Document Standards.
JavaScript is used together with DoubleClick for Publishers (DFP) on 50,171 domains. Total 6,425,165 domains found using JavaScript
Category - Analytics.
Google Tag Manager is used together with DoubleClick for Publishers (DFP) on 49,560 domains. Total 1,464,451 domains found using Google Tag Manager
Category - Document Encoding.
UTF-8 is used together with DoubleClick for Publishers (DFP) on 46,026 domains. Total 8,486,158 domains found using UTF-8
Category - Document Standards.
HTML5 Tags is used together with DoubleClick for Publishers (DFP) on 39,647 domains. Total 4,203,578 domains found using HTML5 Tags
Category - JavaScript Libraries.
jQuery is used together with DoubleClick for Publishers (DFP) on 38,808 domains. Total 4,000,935 domains found using jQuery
Category - Web Servers.
Nginx is used together with DoubleClick for Publishers (DFP) on 24,821 domains. Total 3,120,006 domains found using Nginx


Alternative Technologies


AdForm: Total 1,828 domains found using AdForm
AdOcean: Total 954 domains found using AdOcean
AdRiver: Total 1,131 domains found using AdRiver
Adroll: Total 15,372 domains found using Adroll
Advanced Ads: Total 1,826 domains found using Advanced Ads
Adverticum: Total 540 domains found using Adverticum
Adzerk: Total 29 domains found using Adzerk
AppNexus: Total 4,694 domains found using AppNexus
BuySellAds: Total 325 domains found using BuySellAds
Carbon Ads: Total 157 domains found using Carbon Ads