Bing Universal Event Tracking

Category - Analytics Advertising Networks Retargeting

Universal Event Tracking (UET) is a tool that records what customers do on the website. By creating one UET tag and placing it across the website, Microsoft Advertising will collect data that allows customers to track conversion goals and target audiences with remarketing lists.


We have discovered 89,263 live websites that are using Bing Universal Event Tracking.

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Technology usage statistics

Websites using Bing Universal Event Tracking 89,263 websites
Most popular in the country United States of America
Market position in Analytics #37
Market penetration in Analytics 0.32%

Technology adoption

Recent changes in Bing Universal Event Tracking usage. (See Bing Universal Event Tracking Usage Changes report)
Websites that added Bing Universal Event Tracking +13,858
Websites that dropped Bing Universal Event Tracking -10,143

Distribution by websites popularity

Bing Universal Event Tracking detection in the top websites by popularity
Top 10k sites 110 websites
Top 100k sites 593 websites
Top 1m sites 4,974 websites

Websites utilizing Bing Universal Event Tracking

Top websites that use Bing Universal Event Tracking

Domain Country Rank Contacts
www.workplace.com United States of America 15
wordpress.com United States of America 68
www.adobe.com United States of America 88
da-dk.workplace.com United States of America 389
it-it.workplace.com United States of America 390
fr-fr.workplace.com United States of America 391
See full domain list
Flat price per the report, subscription is not required.

Geographical Distribution

Technology usage distribution by websites across the globe.








Alternative Names

  • Microsoft Advertising