Bing Universal Event Tracking

Category - Analytics, Advertising Networks, Retargeting

Universal Event Tracking (UET) is a tool that records what customers do on the website. By creating one UET tag and placing it across the website, Microsoft Advertising will collect data that allows customers to track conversion goals and target audiences with remarketing lists.


We have discovered  297,080 live websites   that are using Bing Universal Event Tracking.

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Technology usage statistics

Websites using Bing Universal Event Tracking297,080 websites
Most popular in the country United States
Market position in Analytics#21
Market penetration in Analytics1.45%

Technology adoption

Recent changes in Bing Universal Event Tracking usage. (See Bing Universal Event Tracking Usage Changes report)
Websites that added Bing Universal Event Tracking+12,788
Websites that dropped Bing Universal Event Tracking-7,041

Bing Universal Event Tracking usage distribution by website rank

The correlation between utilization of Bing Universal Event Tracking technology and the relative popularity of websites

Geographical Distribution

Technology usage distribution by websites across the globe.



Websites utilizing Bing Universal Event Tracking

Top websites that use Bing Universal Event Tracking
DomainCountryRankContacts
vimeo.com United States67
wordpress.com United States68
www.adobe.com United States88
www.namecheap.com United States112
cpanel.net United States141
www.eventbrite.com United States180
See full domain list

Alternative Technologies


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Facebook Pixel: Total 2,659,112 domains found using Facebook Pixel
Google Analytics Enhanced eCommerce: Total 1,948,047 domains found using Google Analytics Enhanced eCommerce
Facebook Conversion Tracking: Total 1,625,504 domains found using Facebook Conversion Tracking
Yandex.Metrika: Total 1,196,847 domains found using Yandex.Metrika
Site Kit: Total 1,144,494 domains found using Site Kit
MonsterInsights: Total 926,263 domains found using MonsterInsights
Snowplow: Total 657,152 domains found using Snowplow
Baidu Analytics: Total 621,436 domains found using Baidu Analytics





Alternative Names

  • Microsoft Advertising