Bing Universal Event Tracking

Category - Analytics

Universal Event Tracking (UET) is a tool that records what customers do on the website. By creating one UET tag and placing it across the website, Microsoft Advertising will collect data that allows customers to track conversion goals and target audiences with remarketing lists.

Technology usage statistics

Websites using Bing Universal Event Tracking 19,425 websites
Most popular in the country United States of America
Market position in Analytics #25
Market share in Analytics 0.28%

Technology adoption

Recent changes in Bing Universal Event Tracking usage. (See Bing Universal Event Tracking Usage Changes report)
Websites that added Bing Universal Event Tracking +1,194
Websites that dropped Bing Universal Event Tracking -1,449

Distribution by websites popularity

Bing Universal Event Tracking detection in the top websites by popularity
Top 10k sites 82 websites
Top 100k sites 424 websites
Top 1m sites 2,284 websites

Websites utilizing Bing Universal Event Tracking

Top websites that use Bing Universal Event Tracking

Domain Country Rank Contacts
wordpress.com United States of America 32
searchengineland.com United States of America 322
www.insta360.com United States of America 592
www.podbean.com United States of America 808
www.smh.com.au United States of America 987
www.bonanza.com United States of America 1,021
See full domain list

Market Share

Bing Universal Event Tracking market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.






Bing Universal Event Tracking often used together with


Category - Document Standards.
JavaScript is used together with Bing Universal Event Tracking on 19,703 domains. Total 6,905,876 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Bing Universal Event Tracking on 18,753 domains. Total 8,492,902 domains found using UTF-8
Category - Document Standards.
Description Meta is used together with Bing Universal Event Tracking on 18,479 domains. Total 3,796,850 domains found using Description Meta
Category - Mobile.
Viewport Meta is used together with Bing Universal Event Tracking on 18,266 domains. Total 5,208,980 domains found using Viewport Meta
Category - JavaScript Libraries.
jQuery is used together with Bing Universal Event Tracking on 17,395 domains. Total 4,244,363 domains found using jQuery
Category - Document Standards.
HTML5 Tags is used together with Bing Universal Event Tracking on 17,222 domains. Total 4,456,139 domains found using HTML5 Tags


Alternative Technologies


51.la: Total 13,962 domains found using 51.la
6Sense: Total 235 domains found using 6Sense
AD EBiS: Total 298 domains found using AD EBiS
Adjust: Total 1,078 domains found using Adjust
ADPLAN: Total 54 domains found using ADPLAN
Advanced Web Stats: Total 4 domains found using Advanced Web Stats
Ahoy: Total 2,281 domains found using Ahoy
Alexa Certified Site Metrics: Total 11,515 domains found using Alexa Certified Site Metrics
Amplitude: Total 1,263 domains found using Amplitude
Analysys Ark: Total 14 domains found using Analysys Ark