Bing Universal Event Tracking

Category - Analytics

Universal Event Tracking (UET) is a tool that records what customers do on the website. By creating one UET tag and placing it across the website, Microsoft Advertising will collect data that allows customers to track conversion goals and target audiences with remarketing lists.


We have discovered 39,128 live website that are using Bing Universal Event Tracking.

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Technology usage statistics

Websites using Bing Universal Event Tracking 39,128 websites
Most popular in the country United States of America
Market position in Analytics #19
Market share in Analytics 0.53%

Technology adoption

Recent changes in Bing Universal Event Tracking usage. (See Bing Universal Event Tracking Usage Changes report)
Websites that added Bing Universal Event Tracking +19,712
Websites that dropped Bing Universal Event Tracking -654

Distribution by websites popularity

Bing Universal Event Tracking detection in the top websites by popularity
Top 10k sites 281 websites
Top 100k sites 1,096 websites
Top 1m sites 5,777 websites

Websites utilizing Bing Universal Event Tracking

Top websites that use Bing Universal Event Tracking

Domain Country Rank Contacts
wordpress.com United States of America 32
evernote.com United States of America 133
www.scribd.com United States of America 151
www.booking.com Netherlands 161
www.gofundme.com United States of America 212
mailchimp.com United States of America 371
See full domain list
Flat price per report, subscription is not required.

Market Share

Bing Universal Event Tracking market share within the Analytics category

Geographical Distribution

Technology usage distribution by websites across the globe.








Alternative Names

  • Microsoft Advertising

Bing Universal Event Tracking often used together with


Category - Advertising Networks.
Google AdSense is used together with Bing Universal Event Tracking on 55,068 domains. Total 1,421,005 domains found using Google AdSense
Category - Document Standards.
JavaScript is used together with Bing Universal Event Tracking on 39,127 domains. Total 6,112,271 domains found using JavaScript
Category - Document Encoding.
UTF-8 is used together with Bing Universal Event Tracking on 38,529 domains. Total 8,085,874 domains found using UTF-8
Category - Mobile.
Viewport Meta is used together with Bing Universal Event Tracking on 37,410 domains. Total 5,073,584 domains found using Viewport Meta
Category - Document Standards.
Description Meta is used together with Bing Universal Event Tracking on 36,767 domains. Total 4,119,980 domains found using Description Meta
Category - Analytics.
Google Tag Manager is used together with Bing Universal Event Tracking on 34,830 domains. Total 1,559,045 domains found using Google Tag Manager


Alternative Technologies


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AD EBiS: Total 302 domains found using AD EBiS
AD Lightning: Total 912 domains found using AD Lightning
ADCELL: Total 283 domains found using ADCELL
Adfox: Total 3,345 domains found using Adfox
Adjust: Total 840 domains found using Adjust
Adobe Analytics: Total 157 domains found using Adobe Analytics
Adobe Audience Manager: Total 2,321 domains found using Adobe Audience Manager
ADPLAN: Total 53 domains found using ADPLAN