Personalization

Personalization software systems tailor a service or a product to accommodate the specific individual users.


We have discovered 779,013 live websites that use Personalization.

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Personalization usage statistics

Total sites that use Personalization779,013 websites
Percentage of website that use category0.96%
Number of technologies in Personalization category164
Category leader Optimizely
Fastest Growing Technology OptiMonk
Most Popular in Country Netherlands

Alternative Names

  • Personalisation
  • Journey Orchestration



Top Technologies

Top 6 technologies in Personalization category (out of 164 total).
TechnologyWebsitesMarket ShareRecent changes
Optimizely321,305 41.25% -1,503
Google Optimize116,324 14.93% -89,299
Salesforce Marketing Cloud99,452 12.77% +129
Visual Website Optimizer36,745 4.72% +1,855
Epsilon29,646 3.81% -497
Attentive12,356 1.59% +249
See full technology list

Top technology switches

Number of websites that switched technologies within category in the past 3 months

FromToWebsite Count
AB Tasty Optimizely287
Google Optimize Visual Website Optimizer195
Google Optimize AB Tasty102
Google Optimize Salesforce Marketing Cloud95
Google Optimize Convert Experiences66
Google Optimize Optimizely44

Personalization usage distribution by website rank

The correlation between utilization of Personalization technologies and the relative popularity of websites

Geographical Distribution

Category usage distribution by websites across the globe.



Websites utilizing Personalization

Top websites that use Personalization
DomainCountryRankContacts
cloudflare.com United States27
paypal.com United States65
vimeo.com United States67
amazon.com United States84
www.microsoft.com United States103
cpanel.net United States141
See full domain list